Taken from: https://authority.pub/how-to-write-author-bio/
8 Steps To Writing A Sales-Driving Author Bio
Because you are competing for readers’ attention, it’s important to have a compelling and interesting author bio. Unless you’re a household name, how are prospective readers going to learn about you on the worlds largest platform?
You want to spark a small connection with readers that can impact sales of your books and win them over as repeat buyers.
Here are 8 tips on how to write an author bio that is sure to set you apart from your competition.
1. Less is more.
Especially if you have a lot of credentials or a lengthy resume of experience, it is important to touch on the most distinctive parts of your background and leave the rest for those who want to do further research on you.
2. Write in the third person.
When you write in the third person, it feels like someone else is sharing your success and accomplishments. It makes it a lot easier for you to toot your own horn (briefly) and seems more authoritative to the reader.
3. What are your books about?
If you are writing business books, your readers don’t need to know about the week you spent in the Ashram in India (unless your business is Ashrams).
Your book niche and topics should be your guidepost for what goes into your bio. If you write self-improvement topics, then stick to information related to self-improvement, which is clearly the interest of the reader. Otherwise, they wouldn’t be reading your bio.
4. Humbly signify your authority.
Author reputation is a significant factor in a reader’s decision about purchasing a book. If you present yourself (legitimately) as an authority on your book topic, readers will be much more inclined to buy your book.
Mention any relevant credentials that you have, such as professional degrees, training, or experiences that make it clear that you know what you are talking about. This helps convince the reader that they should listen to you and trust you as an authority.
If you are writing fiction, mention any career awards, numbers of books sold, or other accomplishments that may set you apart from authors in your genre.
You can always include a link to your blog or website, with a statement like, “To learn more about Barrie Davenport, please visit liveboldandbloom.com/about.
5. Fiction writers can get personal.
If you are writing fiction, include some info about any relevant experience you’ve had related to your genre. For example, if you are writing crime novels, and you were once a detective or attorney, be sure to mention that.
If you’re story relates to a real life experience, mention the inspiration for your book.
For fiction writers, offering more personal information in your bio can be a good strategy, as your readers enjoy getting to know you. Allow your personality to shine through so your readers feel connected to you and your books.
Non-fiction writers can also share some personal information in a line or two within the bio. But keep it short and sweet, as non-fiction readers are generally looking for solutions or inspiration and aren’t as interested in your personal life as much they might be with a fiction author.
6. Remember that the author bio is about your reader.
While the author bio should highlight your credentials and experience, it is important to remember that your bio is primarily about your reader.
You are communicating to your audience what they should expect to learn and gain from reading your work. This is especially true for non-fiction writers. While you are trying to sell yourself, your goal is to align with your reader’s interests and needs so they will feel like they not only relate to you but also gain from your insight.
Make it clear that you are writing for your readers and not for yourself. Writing and publishing books is a business, and you are trying to capture a section of the market and keep those readers coming back for more.
7. Name dropping is good.
Name dropping is can be irritating and obnoxious. However, if no one really knows who you are, it can boost your credibility in your author bio to mention some well-known and respected people or media outlets that have featured you.
Also, if you have had the opportunity to work with any well-known people or have appeared on television programs, use this effective tactic to boost your credibility.
8. Use your bio to build your email list.
Your author bio will be seem by many people who may not buy your book right away. But these readers could develop into buyers down the road. The best way to cultivate repeat buyers is by getting them on your email list.
Be sure you have a lead magnet (free gift in exchange for an email address) that you can offer those who visit your author page. Invite potential readers to download your free gift, and you can continue to reach out to them when you publish new books or want to keep them updated, informed, or inspired.
Purchase Alberta’s books at www.amazon.com/author/albertasequeira