Alberta Sequeira, Author, and Motivational Speaker

Alberta became a writer from the tragedy of losing both her husband and adult daughter from alcohol and drug abuse. She speaks per request from businesses, organizations, to the public, and behind closed doors at jails, halfway homes, court-ordered programs and rehabilitation centers.

She has sent her first historical fiction out to publishers. The story is The Rusty Years; The Remembrance of Being Young. The sequel is The Rusty Years; Secrets Revealed. Both are completed. Hopefully, they will get a publisher. If not, by the end of April, you may see it on Amazon.com as self-published books.

Other books? She completing the true story of her father, Brigadier General, Albert L. Gramm, one of the commanding officers of the 26th Yankee Division. He fought during WWII in Metz, Lorraine, and The Battle of the Bulge. Alberta shows him as a military man and a father. She covers other men and women who have fought for our country. After reading this book, you will realize the importance of asking your parents or relatives about their lives before they pass. The book is From War to Flashbacks.

One manuscript is in the hands of a Christian publisher who sell books on Medjugorje. It’s about her ten-day trip to Medjugorje in Bosnia witnessing visionaries who have daily apparitions with our Lady since 1981. The Christian book is A Sample of Heaven; Our Last Call. The six visionaries are receiving ten secrets to be revealed to the world when they all get them. There is only one visionary left to get the last. We are not sure if they are all the same. Our Lady has told them, once the secrets are told to a priest they have already picked, they will be told one by one to the world. After this time, so far after forty-years on Earth, she will not appear again as she has now or in the past. The first secret has been revealed to everyone because of many prayers. The location where she first came to the children, back then they were from 10 years old to sixteen, she will leave a sign. People will see it and not be able to touch it. That’s when even the unbelievers will realize she was here and does exists.

One more in the making is a book, hopefully with humor, on how we all reach the age of seniors without noticing the signs until they are in front of us with our bodies changing. Slowly, we can’t keep up with the things we used to without blinking an eye or having to think about the action. It’s about reality and poking fun at our youth being taken away. She’s holding back on the title to keep it from being used by others.

Keep up to her site http://www.amazon.com/author/albertasequeira to see when these books get published and are available.

Contact: alberta.sequeira@gmail.com

Sell Books to Non-Retail Buyers

Why It Can Take Months To Sell Books To Non-Retail Buyers (But it is worth the wait)
by Brian Jud 
Bowker | Wed Feb 17, 2021


Many independent publishers try to sell their books only to bookstores and other retailers. Their efforts consist primarily of securing distribution partners to funnel books to retailers who put them on their store shelves. There the books remain, nestled among their competitors for a quick comparison of benefits and prices. The point-of-purchase sales process may take 10 minutes, since the risk of making a wrong decision is low. If the book does not meet expectations it is returned, and eventually makes its way back to the publisher. 
Other publishers realize the vast opportunity of selling their books to non-retail buyers, but approach the sale in their traditional manner. They expect a similarly short selling cycle because they are unaware that retail selling is much different from the process for selling books to non-retail buyers. Primarily, corporate buyers do not purchase your books to sell off a shelf. Marketing people use your book’s content as a tool for selling more of their products. Or, Human Resource managers use your content to motivate, educate or reward employees. 
Additionally, there is little formal distribution structure in this segment. Publishers must make the sales calls themselves, or work through promotional-products salespeople. These independent sales representatives grow their businesses by seeking and selling to a continuous source of new prospects. They learn their prospects’ needs, propose solutions, make multiple presentations, negotiate the terms of each sale and service the business once the order is placed. 
In some cases, a small order of a few hundred books may be ordered in the first meeting. But for large orders, the sales process takes considerable time, if for no other reason than that the buyer’s risk of making the wrong decision is considerably higher since their purchases are not returnable. Here is a description of the typical steps required to make a large-quantity, non-returnable sale to a professional corporate buyer. 
Step One: Search for prospects to create new opportunities 
Create a prospect list to find new buyers for your books. These could be marketing people, C-level executives, HR managers, sales managers, meeting planners, association executives, teachers, and prospects at government agencies or at schools. 
Step Two: Qualify and prioritize your prospects  
Not all prospects are equal in their ability to purchase your books. Some may be entrenched with competitive products, have no budget to purchase, or may have recently concluded a promotional campaign and are not currently in the market. Decide which are the best sales prospects at this time, and concentrate your sales efforts where they should get the greatest return.
Step Three: Meetings with each prospect 
Once you have a few good leads, meet with them to introduce yourself and your ideas. You may have to meet several times to learn the buying criteria, objectives for the campaign, and agree on plans about how to proceed.
Step Four: Write your proposal 
Create your plans and budgets describing how your content will most cost-effectively reach the stated objectives. Organize this information into a proposal describing why your proposition is the best solution among competitive proposals, given the buyer’s objectives.
Step Five: Make the initial presentation 
Next, present your proposals to the decision makers. If there are multiple decision makers (or if the potential order is very large), you may have to return several times to meet with each, securing the agreement of every person involved in making the decision.
Step Six: Negotiate 
Rarely is your initial proposal accepted in totality. All parties typically negotiate in good faith to get the best deal. Negotiate in a way that creates long-term relationships resulting in recurring revenue.
Step Seven: Service the order 
Once the order is placed, track it closely to make sure the correct books are shipped at the right time in the right quantity.
Each of these steps could require a few weeks — or a few months — to complete. You can perform all these steps yourself, or you can hire promotional salespeople to do them for you. Or, my company can sell your books for you on a commission basis. Regardless of who does it, all these actions must be taken in the proper sequence to consummate the sale, build the relationships and create lasting revenue. And that takes time. 
————————————————————————————————————-
Brian Jud is the author of How to Make Real Money Selling Books, the Executive Director of the Association of Publishers for Special Sales (APSS – www.bookapss.org), and the administrator of Book Selling University (www.booksellinguniversity.com) Contact Brian at brianjud@bookmarketing.com or www.premiumbookcompany.com.
 

Secrets to Selling Books

Seven Secrets for Successfully Selling Books

by Brian Jud
Bowker | Tue Feb 23, 2021
 My recent article (Why It Can Take Months To Sell Books To Non-Retail Buyers) described how the trek to special-sales success can be long, arduous and frustrating – but profitable. Through it all, a strong and determined attitude can serve as your GPS on your path to success. There are several basic axioms in book marketing in general — and special sales in particular — that may have a negative impact on your attitude. If you can know in advance that these are going to occur, the negative impact on your attitude may be reduced. 

  • Rejection is a way of life. Be forewarned that you will be rejected far more times than you will be accepted, and this may wear away at your attitude. But do not take rejection personally. That is easy to say, but it can be done if you accept rejection as a challenge to learn, improve your strategy and tactics and thereby increase the likelihood that you will close the sale next time.
  • People make decisions on their schedules, not on yours. One of the problems with setting a sales objective is that it is based on your forecasts and your presumptions of what people will buy and when they will buy it. However, your potential customers do not know this. They only know what they want and when they want it. Their needs and deadlines may not coincide with yours. Your prospects may have promotions planned for next year and your book will fit nicely with them. But they will not buy until next year regardless of your goal.  
  • The order is rarely as much as you had hoped. Again, buyers purchase what they need, not what you forecast. And since many buy on a non-returnable basis, they will not commit to a large quantity until it has proven successful. 

 Think of your attitude as you would the spokes of a wheel on an old Conestoga wagon. All the spokes must be in place if the wheel is to function properly for the length of the trip. If one or more of them is broken, the wheel could be crushed under the pressure of the wagon. Similarly, you have seven “spokes” to maintain for an effective book-marketing attitude. They enable you to remain competent, professional, enthusiastic and successful throughout your journey to sell your books in special markets. These seven Cs are:            

1) Courage. It takes a little bravery to break free from your habits of selling only to bookstores. Leaving your comfort zone is never easy, yet it must be done. In special-sales marketing, it also takes courage to…• seek assistance in your quest. You do not have to go through all this alone. For example, if you need sales help, hire a consultant or join an APSS Mastermind Group and benefit form OPM – Other People’s Minds.  • accept responsibility for your circumstances. Blaming unresponsive prospects for lost sales will not solve your problem. Discover what went wrong and then correct it. • go on the offense. At times you may feel as if you have lost control and that the potential customers “hold all the cards.” If you relinquish control of your actions, you will end up selling only to bookstores and libraries rather than soliciting new markets and opportunities. One way to go on the offensive is to be assertive during negotiations. A sales call is analogous to a sporting event: you can only score when you have possession of the ball. If the interviewer controls the ball for the entire game, you may not get to make your presentation. If you simply “attend” a negotiation without actively participating, you will not score many points. • try different approaches. It takes valor to attempt something untried, and this is exactly what you must do to shake up your thinking and be creative in the action you take. 

2) Commitment is the knowledge that “If it’s to be it’s up to me,” as Brian Tracy implores. Commitment is also the ability to devote your entire focus on the attainment of your objective. It is the discipline to continue trying in the face of adversity and rejection. Commitment is the understanding that you are not perfect, and therefore you must continue evaluating your results and trying different tactics, using trial-and-error and learning from your mistakes. 

3) Competition, or the spirit of vying with others for a prize, may be more successful if you direct your competition toward yourself instead of others. Competition does not have to be against others for you to win. Compete with yourself to contact one more person per day this week than you did last week. Look for ways to make your selling skills better than they were yesterday but not as good as they will be tomorrow. Seek one more idea to solve a problem. Attempt to improve yourself in some way, every day. Improve on your actions and skills and you are more likely to become successful more quickly. From a different perspective, some authors feel that their content is unique and they have no competition. That is untrue in retail marketing where you are competing against other books for shelf space and share of wallet. It is also untrue among corporate buyers when you compete against coffee mugs, umbrellas, golf shirts and many other promotional items. 

 4) Confidence is the ability to entrust yourself with your future. Self-confidence will bolster your courage to perform all the tasks you may be reluctant to do. It will enable you to make cold-calls in person or to pick up that “200-pound telephone” and make more sales calls.          

 5) Concentration. The most points scored in a football game are made in the last two minutes before the end of each half. The players are concentrating on getting the points on the board before time runs out. They are not thinking about what happens if they lose, but on scoring the points necessary to win. Play the special-sales game as if you are always in the last two minutes of the second half. Concentrate on the rewards of success, not the consequences of failure. Progress in special sales has less to do with speed than it does with direction. Concentration serves as the compass with the arrow pointed directly and unfailingly at your goal. 

6) Creativity can help you make a molehill out of a mountain. The dictionary defines creativity, “to cause to exist; bring into being; originate.” If you are to be successful in special-sales marketing, you must cause opportunities to happen. There will be cases in which your prospective customers have never used books as a premium or sold books in their stores. Your creativity will serve you well by demonstrating to them how they could use books in new ways. Sell your romance novel to limousine services, or your book on leadership to coaches in high school or college sports. Find new ways to make sales happen. 

7) Control. Some people define control as a restraining act, the need to hold back or curb something. But it is really a dynamic process, as one controls a horse with the reins. It is the ability to recognize an opportunity that comes to you on the spur of the moment, evaluate and pursue it even though it was not part of your original plan. Control requires adjustments to compensate for predictable and unforeseen circumstances as you move toward your objective. With control, you can apply your creativity professionally. It directs your commitment so you can pursue your goals. It helps you use your confidence for productive means. A controlled grip on your anxiety will give you the courage to continue with your efforts even after you have been rejected most of the time. And it ensures that you maintain your competitive edge. Think of controlling your book-marketing activities as you would driving and maintaining your car. You turn it on, put it in gear, direct it toward your destination, determine the speed with which you move ahead, make corrections in your course, schedule it for regular maintenance and add fuel periodically.  Work with the ideas presented here to control your attitude, then increase your sales and profitability in special-sales markets. Use what is good for you and your titles. Keep an open mind, look for new opportunities and make it happen. It is all up to you.  ——————————————————————————————————————– Brian Jud is the author of How to Make Real Money Selling Books, the Executive Director of the Association of Publishers for Special Sales (APSS – www.bookapss.org), and the administrator of Book Selling University (www.booksellinguniversity.com) Contact Brian at brianjud@bookmarketing.com or www.premiumbookcompany.com.   Category: Inside PublishingMarketing & Publicity

Important steps with promoting a book

1. Create an Eye-catching Cover (again) lisavento.com

2. Write a Great Description

3. Take a Great Author Photo

4. Gather Blurbs for Your Book

5. Set Up Your Author Website

6. Create an Author Central Page

7. Create a Goodreads Author Page

8. Add the Book to Your Email Footer

9. Contact Media, Bloggers & Influencers

10. Write Guest Posts and Articles

11. Go on Podcasts

12. Gather Book Reviews on Amazon

13. Use Your Email List

14. Use Your Social Media Presence

15. Write LinkedIn Articles

16. Give It to Clients (And Potential Clients!

17. Start a Blog or Podcast

18. Create an Audiobook

19. Use Book Promotion Sites (promotion sites that work)

Bring Your Manuscript to Publication

WRITER’S GROUPS

I highly recommend at the beginning of your writing to find a writer’s group. Most bookstores and libraries have them, and if not, they will be able to find a location where they are held. Don’t wait until your story has been completed. These groups are wonderful for support. Ideas fly around from the members on where you can improve, how to make your characters come to life, what might work better than what you are doing, or may point out something that isn’t important to your story.

Get all the help you can with your writing. That’s how you grown in becoming and interesting author. Don’t depend on yourself by thinking you have all the answers. Writers learn by hearing the mistakes other authors have made and their bad experiences. Their mistakes will save you time and money…and heartbreak. Other authors can open doors for you in the publishing world showing you what is and isn’t important. They can lead you to a publisher or agent.

No matter what it takes, you need to get yourself seen in the public eye. Go to book readings, conferences or media functions dealing with radio hosts or newspaper editors. Introduce yourself and your future book, even before it’s published. Ask for any airtime or a newspaper story about two weeks before your book is published and available. If it’s done too soon before the publication, people forget. Have your business cards, postcards, bookmarks on hand to pass out or a published book with your website and email so they can review your book to make a better interview. Authors are taken more seriously when you have your website up and running. Be Forward, yet professional.

This is a sample out of my workshop handbook Bring Your Manuscript to Publication. It’s available on Amazon.com and in Kindle.

Go to http://www.amazon.com/author/albertasequeira

Need a Speaker?

Speaker
SESSION KEY-NOTES FOR TALKS




”The Effect of Alcoholism on the Whole Family

* The devastating toll of alcoholism on the family
* The self-destruction of the addict
* For those looking for strength from their own alcoholic-driven problems
* The enabling
* Blackouts/physical and emotional abuse
* Denial
* Protecting the children
* Breakdowns
* Feelings of hopelessness
* Communication in the marriage
* Professional help
* Separation or divorce
* Ignoring the signs of teenage drinking
* Hidden emotional problems with the children
* Taking time to listen and communicate with your teen
* Giving complete support
* Being involved in their counseling, doctor’s appointments and recovery program

“My Spiritual Changes Within”

* Focus on relationships with our loved ones
* Strengthening your belief in your faith
* Tours to Medjugorje/spiritual renewals
* Alberta’s spiritual experience in Medjugorje
* The secrets Our Lady is giving the visionaries
* Description of the apparitions
* The importance of Confession
* Miracles all around us
* Awareness of God in our lives
* Alberta encourages us to examine our life
* Recognize the value of thankfulness
* Saying goodbye to our loved ones
* Renew the joy in life



”Where am I Heading?”

(School Program)
* The introduction to alcohol and drugs
* Signs of alcohol abuse
* Following the crowd
* Binge drinking
* Hereditary or a disease
* Habit, action, location, and friends
* Facing your family and school problems
* Recovery programs
* Breaking from the drinking and drug friends
* Getting on with life
* The reality of Cirrhosis of the Liver

**Alberta is willing to talk on any topic you may want for your event. She would love to discuss what would be the best fit. Please feel free to send questions to alberta.sequeira@gmail.com


Visit her website at http://www.albertasequeira.wordpress.com
References from the Bristol Correction Office at Faunce Corner Road in North Dartmouth, MA:
1. Rui M. Lima, MA, MSW, LICSW, Director of Substance Abuse & Social Servies Programs & Treatment: Telephone: 508-995-6400 ext. 2821
2. Matthew Robitaille, Director of Classification and Programs;​ Telephone: 508-995-6400 ext. 2504
____________________________________________________________________________

Alberta Sequeira

Email: alberta.sequeira@gmail.com

other writer’s site: wwww.authorswithoutborders.wordpress.com