Promote Your Book Before Publishing

atthew Fox via 

Hi Bookfoxers,

Let me tell you about an email, an email that I get about once a month. It’s from a writer seeking help with marketing their book. 

Subject Line: HELP! 

I published my book 6 months ago and it has only sold 7 copies, all of them to people I know (it would have been 8 copies, but Aunt Janice is a stingy old maid). 

Can you help me get the #2 spot on the New York Times Bestseller list? (#1 is setting my sights too high, I know).

I’m willing to do anything to sell this book, other than selling my kidneys or apologizing to my mother.

Love and kisses, Writer In Need


There is nothing I can do for this author. There is nothing anyone can do for this author.

That’s because most writers write their book thinking that all the sales and marketing will happen afterwards, after you publish it. I know, I know — this makes sense, right? You’ve got to do things in order?

But this is ass-backwards thinking, and will seriously sabotage all your attempts to sell your book.

Now I bet you think I’m going to start talking about a platform. This is what all the publishers crow about, isn’t it? The only proper way to market your book is to get 10,000 followers before you write the book, and then after you publish, those 10,000 people will buy it.


What truly matters is what’s INSIDE the book. The best way to market your book is to — wait for it — 

Write a book that’s marketable.

That sounds ridiculous, so let me explain.

When you’re coming up with the concept for your book, you need to figure out whether there is a market for it (and this applies to fiction and nonfiction equally). 

  • Figure out whether there is a demographic that would like to read it. A religious demographic, an ethnic demographic, an age demographic, a hobby demographic (people who like fly fishing or Pez collecting!).
  • Come up with a one-sentence pitch that can grab the attention of your target market.
  • Develop an idea or a narrative that runs counter to conventional thinking, one which is surprising and unusual.

And if you can’t come up with a group of people that are easy to target, a group of readers who would want to read your book, that’s a fantastic sign that you shouldn’t write the book.

Because your book won’t sell.

If there are no sharp angles, no of-the-moment topics, nothing that sounds interesting or attention grabbing, or if the title is squishy and soft and unmemorable, the best book marketing team in the world won’t be able to rescue your book.

So save yourself the time, and only write books that will find an audience. 

That’s how you do book marketing.

Interested in learning more? Check out my course on how to market your book:

Your First Bestseller” 

Feel free to disagree,

John Matthew Fox

Podcasting or Youtube

Most people find this confusing with Podcasting. Or, should I say, “I do.” Joyce Keller Walsh, one of our co-founders to Authors Without Borders (, or, decided to go on this path. No headache.

She goes once a month to Chart Productions in Braintree, Massachusetts and tapes two productions at one time (1/2 hour each). Joyce pays them to do all the audio taping, editing, and production. The program also goes Internationally. Contact Chart Productions in Massachusetts and ask for Jordan Rich, (781) 356-1500. He would give you all the pricing and how they run their radio shows.

All Joyce does is goes home and decides what she wants to talk about and writes it down. She reads it with the editor there listening to her and marks where he hears it needs corrections with cutting.

When it’s done, she goes home. It’s all left behind her without returning to do all the work the recorder does. My kind of doing Podcasting. All you need is MONEY!

Need a Speaker?


”The Effect of Alcoholism on the Whole Family

* The devastating toll of alcoholism on the family
* The self-destruction of the addict
* For those looking for strength from their own alcoholic-driven problems
* The enabling
* Blackouts/physical and emotional abuse
* Denial
* Protecting the children
* Breakdowns
* Feelings of hopelessness
* Communication in the marriage
* Professional help
* Separation or divorce
* Ignoring the signs of teenage drinking
* Hidden emotional problems with the children
* Taking time to listen and communicate with your teen
* Giving complete support
* Being involved in their counseling, doctor’s appointments and recovery program

“My Spiritual Changes Within”

* Focus on relationships with our loved ones
* Strengthening your belief in your faith
* Tours to Medjugorje/spiritual renewals
* Alberta’s spiritual experience in Medjugorje
* The secrets Our Lady is giving the visionaries
* Description of the apparitions
* The importance of Confession
* Miracles all around us
* Awareness of God in our lives
* Alberta encourages us to examine our life
* Recognize the value of thankfulness
* Saying goodbye to our loved ones
* Renew the joy in life

”Where am I Heading?”

(School Program)
* The introduction to alcohol and drugs
* Signs of alcohol abuse
* Following the crowd
* Binge drinking
* Hereditary or a disease
* Habit, action, location, and friends
* Facing your family and school problems
* Recovery programs
* Breaking from the drinking and drug friends
* Getting on with life
* The reality of Cirrhosis of the Liver

**Alberta is willing to talk on any topic you may want for your event. She would love to discuss what would be the best fit. Please feel free to send questions to

Visit her website at
References from the Bristol Correction Office at Faunce Corner Road in North Dartmouth, MA:
1. Rui M. Lima, MA, MSW, LICSW, Director of Substance Abuse & Social Servies Programs & Treatment: Telephone: 508-995-6400 ext. 2821
2. Matthew Robitaille, Director of Classification and Programs;​ Telephone: 508-995-6400 ext. 2504

Alberta Sequeira


other writer’s site:

A list for 2020

  • This new list doesn’t have to be long.  As with anything, you need to start with that first sentence.
  • Do you need to contact agents, publisher or a writing coach
  • Do you need to find an editor to polish your manuscript
  • Contact people who can help with a good opening hook for your story
  • Do you need to find someone who does sharp book covers
  • Find a writer’s group
  • Where do you want to give talks
  • List bookstores, schools, newspaper editors, cable tv hosts, radio stations for interviews