Author: albertasequeira

I'm an Awareness Coach, author, motivational speaker and instructor. My memoirs are A Spiritual Renewal; A Journey to Medjugorje; lease, God, Not Two; This Killer Called Alcoholism. My Narrative Non-Fiction is What is and isn't Working for the Alcoholic and Addict. A Spiritual Renewal won the Reviewers Choice Award 2008 Semi-Finalist by Reader Views of Austin Texas. Someone Stop This Merry-Go-Round was nominated for the Editor's Choice Award for 2009 by Allbook Review of Canada and was nominated for the Dan Poynter's Global eBook Award 2011. Please, God, Not Two was nominated for the Editor's Choice Award for 2010 by Allbook Review of Canada and featured in the December 20, 2010 Publishers Weekly. My new Narrative Non-Fiction, What is and isn't Working for the Alcoholic and Addict: In Their Own Words had been written by 34 addicts from the USA and Canada. It is a testimony on what they believe is not working in their recovery programs. It's a book for all; the substance abusers, doctors, counselor and family members. I speak to the public and private organizations on "The Effect of Alcoholism on the Whole Family" since I lost a husband and daughter from this disease. I'm a co-host to NBTV-95 cable TV show from New Bedford titled "Authors Without Borders Presents." I interview other authors and writers to learn their journey with roadblocks to getting published. I've finished my first book in the trilogy The Rusty Years. Looking for an agent.

Interested in Making Your Story into an Audio Book?

Tom Cirignano

I have an author friend, Tom Cirignano, author of The Constant Outsider, who made his book into an audio book himself. Here is his advise to me on what you can do with the program and it’s FREE! Drop Tom an email to hear his tape. site at

Tom’s experience with ACX. You can do all kinds of tricks to fix and edit audio. Slow it down, speed it up, change the pitch of your voice, and more. If you screw up a sentence you can just re-say it and edit out the bad one. Some chapters I recorded 3 or 4 times. The ACX website tells you the program name and where to download it for free.

How ACX Works- Promote Yourself – Need Help?
About ACX
Know Your Rights
What’s The Deal?
$50 Bounty Program
How It Works
Authors As Narrators
Print Publishers
Studio Professionals
Educational Resources
ACX Audio Submission Requirements
ACX University
Audio Terminology Glossary
Video Lessons & Resources
Promote Yourself
Social Media 101
Get on Facebook
Use Twitter
Join LinkedIn
Get on YouTube
Blogs: Get Started + Get Tips
Maintain Your Image
Join the Conversation
Take Advantage of Amazon
Measure the Impact
Email Marketing
Marketing Checklist
Offline Marketing
Need Help?

About ACX

ACX is a marketplace where authors, literary agents, publishers, and other Rights Holders can connect with narrators, engineers, recording studios, and other Producers capable of producing a finished audiobook. The result: More audiobooks will be made.

ACX puts you in the driver’s seat. If you’re a Rights Holder, you choose how you produce your audiobook—whether on your own or by engaging a Producer on ACX—and you choose among two royalty models.

If you’re a Producer, ACX allows you to post a profile and be seen. Plus, you can be proactive and audition on ACX for posted titles.

If you already created an audiobook and just want to sell it, we can help you.
You’re Empowered If you’re involved in creating audiobooks, you now have a new way to work… and a new way to earn.

A Marketplace for You Anyone who holds the rights to an audiobook (a Rights Holder) can connect with the people who can get those audiobooks made (the Producers).

Earn Money with Audiobooks We make it easy for your earnings to add up.

How You Benefit Whether you’re an author, publisher, narrator, or studio professional, ACX makes life better, more creative, and potentially much more lucrative.
Know Your Rights If you’re a Rights Holder, we’ll help you understand how audio rights are typically handled in the publishing industry.

Who We Are ACX is brought to you by, an subsidiary and a leading provider of audio content and entertainment.

Case Studies Discover how authors, publishers, and narrators find success in audiobooks.

What’s the Deal? Get an overview of the key business terms available to you on ACX. For example, grant Audible exclusive distribution rights and earn a higher royalty rate, or grant Audible non-exclusive distribution rights, keep your option to sell elsewhere, and earn a lower royalty rate.

Visit There is no time limit on completing your work. Enjoy and have fun. I may try this project myself.

Alberta Sequeira


Will it Ever Happen…Getting Known?


It’s so true when they say, “It might happen if your in the right place, at the right time, with the right person.”

I’m still looking!! I listened to Steve Harrison on his talk show by telephone and he advised, “get yourself out there, get seen, talk about your book more than yourself.” My goal started in 2006 with my first book publication on A Spiritual Renewal; a Journey to Medjugorje.

Since then I opened myself up with becoming a co-founder to Authors Without Borders (, meet monthly with our group for upcoming events, contributed stories for other books, spoke at halfway homes, rehabilitation centers, court-ordered programs, libraries, senior centers, became a co-host, producer, and director to the NBTV 95 Cable television shows, been interview numerous times at cable shows, newspapers, go directly into jails about every two months to talk to the inmates, attended numerous book festivals for years, given talks at schools and universities, write for blogs, and the list can go on.

First, I did all this because I loved it, and second, to be seen with Steve Harrison saying the difference with a good and bad author is: one is happy to just sell the book, while the others push to get ahead and do other things.

I’m not crying to you, but showing how HARD it is to get known. It’s something you have to do every single day, and if you work, it’s worse. With disappointing movement to get ahead, and at least get your name known, it can drain you. Suddenly, you want to give up.

Where am I know in 2018? Writing my first fictional and telling myself to keep publishing with Create Space because it’s also disappointing to not hear back from query letters. Advertising is sky-high with pricing. If you’re an average person, money is the key issue. Then if you are comfortable on the financial side, you pray you’re not throwing your money out the window with promises from companies that swear to get your website up there and push to get you seen. Hum, not yet! That in turn causes you to maybe by-pass a company that is honest.

And the cycle goes on. My feelings are now to just continue to write for the fun of it. If it’s meant to be, it will happen. How many authors become famous after dying!! Maybe that’s me.

With all the stress of the promoting and marketing, I say, “Don’t give up.” If it gets to be too much, step away from the computer for a few weeks or months until the desire to push ahead returns. Writing is not suppose to become a nightmare.

Alberta Sequeira



By Charles Winokoor
Taunton Gazette Staff Reporter

TAUNTON — Go ask Stephen King: Getting a book deal with a big publishing house can be as difficult as landing a role in a major motion picture.

With that in mind, a group of more than two dozen serious part-time authors, illustrators and poets gathered Saturday in a secluded dining-room area of Smokey Bones restaurant on County Street, for some sound advice on furthering their careers.
It was the first time the four “core members” of the loose-knit, SouthCoast-based Authors Without Borders — which promotes, encourages and guides aspiring authors — held a group meet-and-greet.

What emerged from the casual gathering was that networking and self-promotion are vital to getting one’s name into the boundless arena of readers looking for something new.

Core member Alberta Sequeira has paperback and Kindle versions of books listed on online seller Amazon.

Her two books dealing with the alcohol-related deaths of both her former husband, Richard Lopes, and their daughter, Lori, have received generally strong customer reviews.

“I’m just thrilled that they’re here,” beamed Sequeira, 75, as she spoke in a hushed tone while her fellow organizers addressed the crowd and fielded questions.

A central goal, she said, is to convince local self-publishing writers and illustrators to contact Authors Without Borders via its website anytime a question arises.

In addition to the nominal charge of $35 for a three-year membership, the group’s site lists a virtual myriad of writer-related websites offering advice ranging from editing skills and photo entries to personalized bookmarks and warnings of dubious agents and publishers.
Local author, playwright and fellow core member Joyce Walsh said Saturday’s conclave was unequivocally beneficial.

“Writers are very solitary people for the most part,” said Walsh, adding that the meet-and-greet had succeeded in producing “a very vigorous discussion.”

Walsh, who during the past decade has seen half a dozen self-penned books — ranging from mystery-novel genre to real crime — published in print offered some basic advice.

“Do what you love, and no matter what else happens do your best,” she said.

Walsh strongly recommended that new writers consider self-publishing through Amazon-owned CreateSpace, which ensures creative control and copyright ownership, as well as access to readers worldwide via Amazon.

“No one wants to go to a legacy publisher,” such as Random House, she said. “You need an agent and it can take 12 to 18 months before anyone reads your manuscript.”

In addition to being picked up by an independent publishing house, Sequeira, who lectures on the subject of alcoholism and has had four books and three handbooks published under her name, suggested using CreateSpace which charges $6 to print, publish and deliver each copy.
She says her fellow writers should be under no illusion that they’re destined to get rich quick. The idea of using a service like CreateSpace, she says, is simply to “get the message out” to the public.

Walsh and Sequeira also co-host a local-access, cable television program on New Bedford’s NBTV95 called “Authors Without Borders Presents.”

A three-year associate membership includes a free interview on the show and a free CD to promote oneself on his or her’s personal website.

Core members of Authors Without Borders currently include two other female authors, Willie Pleasants and Patricia Perry.

Michael DeCicco, 64, says he’s been a correspondent, or stringer, since 2011 for the Standard-Times newspaper in New Bedford.

In between covering various town meetings the freelance writer has managed to self-publish two books of fiction, one in paperback and another on Kindle.

“I need to use social media more to promote myself,” said DeCicco, who added that he’ll be renting a table to sell his books at an upcoming book festival in New Bedford.
His “Kid Mobster” novel, he said, can be downloaded on Kindle for $2.99. DeCicco readily admits he’s yet to see a profit.

It’s one thing to self-publish a book but another to get anyone to buy it.

Core member Pleasants stressed the importance of developing a 30-second pitch to potential publishers and readers: “Make a main point that tells us why we should want to read it,” she said.

Charles Coe of Cambridge, who previously worked at Massachusetts Cultural Council, is co-chair of the Boston chapter of the National Writers Union and has had two books of poetry published, came to Taunton to check out Saturday’s meet-and-greet.

“I love it,” he said, when asked his impression of the meeting.

Author’s Bio

The Six Rules You Should Use to Write a Professional Bio

1. Always write in the third person. Your professional bio is not an autobiography. You don’t say, “I have been a ghostwriter for four years.” You say, “Jane Doe has been a ghostwriter for four years.” It’s easier to trust a bio that appears to have been written by an objective observer.

2. List provable facts. Don’t waste time sharing your dreams. “Jane Doe has always wanted to pursue writing as a career.” That’s not appropriate here. Only include information that you can back up with proof. “Jane Doe has provided her services independently and through the online employment forums oDesk and Elance.” These are facts that can be confirmed by a search on these forums.

3. Include pertinent education and experience. If you have taken courses, you may want to include this, especially if your list of provable facts is difficult to confirm independently. Example later.

4. Bring in memberships. Mention any memberships you have in writing clubs, business groups, etc.

5.Keep the writing tight. Don’t get wordy. Display your best writing skills. Keep sentences short. Make sure every sentence really needs to be there.

6. Hook, grab and hold. Make sure your bio includes something that is unique about you. Give the reader something to remember about you.

These rules don’t have to be applied in the order given. All you really need to do is include as many of them as possible. You may not have any education. Don’t fret over it. Build up your experience so you can change your bio.

Alberta Sequeira

Website:<a href=";
Purchase Books at

Author’s Experiences

Taken from:

8 Steps To Writing A Sales-Driving Author Bio

1. Less is more.

2. Write in the third person.

3. What are your books about?

4. Humbly signify your authority.

5. Fiction writers can get personal.

6. Remember that the author bio is about your reader.

7. Name dropping is good.

8. Use your bio to build your email list.

Alberta Sequeira

Purchase Alberta’s books at

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3 Sticky Ways to Hold Reader Attention

Written by SONIA SIMONE | July 8, 2008 |

If you can’t keep the reader’s attention, nothing else matters. And the online world demands your best techniques to hold reader interest because tempting distractions are always just a click away. All writers and marketers have their favorite tricks to glue reader attention to their content, so here are three of mine.

1. Pair your copy with an arresting image

Some images create a strong emotional reaction in your reader, which creates a much more receptive mindset for your persuasive copy.

Strong images are strong because they inspire strong emotion. Whether that emotion is lust, tenderness, awe, sympathy, or just plain curiosity, a powerful image alters your reader’s consciousness for just a few moments. That split second of emotional transformation allows your message to sink in much more deeply.

2. Use questions to capture and keep reader attention

Smart copywriters use questions to get the reader’s train of thought moving in the right direction. Ask questions that uncover pain points or explore insecurity.

Ask questions that enlarge your readers’ dreams, questions that get them to paint a mental picture of the fantastic rewards your product can bring.

3. Get nitty gritty

Abstraction is boring. Ever read a psychology textbook in college? The theoretical discussions and clinical descriptions made for an excellent sleeping aid. But the case studies–real-life stories of crazy people and how being crazy affected their lives–woke you right up again.

Content with lots of specific details will hold reader attention much better than content that waffles on about general concepts. Vague, abstract generalities are hard to relate to. But when you get down to nitty-gritty specifics–exactly what goes into a technique, or the scary details about how you were almost homeless before you discovered this new business strategy–your reader wakes up again.

Use details and narrative to show the reader what really happened. Get nitty-gritty with your reader and she’ll reward you with her sustained attention. And that attention can be profitably turned into sales.

What are your favorite attention-holding techniques?

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