10 Tips for Pitching Books to the Media

by BookMarketingBuzzBlog

Whose News Literacy? What's 'Fake News'? Resources for Teachers ...

What is the state of the news media in 2020 – and what do you need to know about those you plan to pitch your book to?
Well, first let’s acknowledge the obvious. The news media, battered the past decade from things like The Greatest Recession, the Internet, and changing news consumer patterns, is now in a newer, harsher phase as a result of corona.
Second, lots of coverage for any media outlet is on corona, taking away the time, ink, and space to focus on other things.
Third, the media has fatigue. Its short-staffed organizations are burned out from covering the pain and suffering of a deadly disease that poses physical challenges for them to do their job.
Fourth, though people are home and consuming lots of media – both news, social, and entertainment – it is a weird time for the news media. It both wants to deliver corona news and to cover anything but the disease.
From a tactics point of view, what will help you get media exposure for your book?
1.      MethodEmail the media. Don’t blindly mail books to offices that might not even accept shipments. Don’t call – they are overwhelmed. Don’t try to visit them.
2.      Availability
You can meet the media’s needs by being available to speak by phone, email, and video streaming. Technology provides you access. If you are not ready to use the medium’s available to you, there is little that can be done,
3.      Corona-CentricIf you have a message that can relate in some shape or form to corona, use it.
4.      Anti-CoronaThere is much media that covers other issues. Mainstream media also wants a respite from corona 24-7.
5.      Patience But Follow UpAllow the media time to respond to your queries, but don’t be too slow to follow-up and push your agenda. Being polite won’t get you media coverage, so assert yourself.
6.      UniquenessShow what is special, new, first, different, or better about you and your story. It needs to stick out. It can’t just sound as good as anyone else’s – it must exceed that.
7.      Human InterestStories sell ideas. Uncover the dreams and appeal to push-button values — sex, money, violence, family, politics, religion, etc.
8.      Send VideoEven if you are contacting a radio show, visuals make an impression. Send a short video that demonstrates or supports your message.
9.      Short Pitches, Long CredentialsCut to the point on the message or idea – but give enough on your background and qualifications to convince the media you are a reliable source.
10.  CustomizeThe media wants personalized pitches that reflect an understanding from the sender of what their media outlet covers and what its demographics are. They don’t want generalized pitches that are sent out in mass.
Corona – or not – the rules are the same when pitching the media – sell them on a good headline, keep the pitch short, offer a new story angle, and show why you are best qualified to talk to them.

We’re Slowly Coming Outside

At least we’re getting out more. Thank heavens for needing food, prescriptions, and other important items. At least in our area (Dartmouth, MA) people respect wearing the mask for themselves and others. For this reason, I’m glad not living in large cities like NY, New Jersey, or Florida.

When I watch the news and see so many going around without a mask, I feel sad how this virus is going to continue. Think of how many have died laughing at wearing a mask. It’s worse if you don’t and you give it to a person respecting the rules.

This is a virus that will kill. If we all don’t pull together, this will take years to get in control. Be safe. Wear your mask.

Alberta Sequeira


Books at www.amazon.com/author/albertasequeira

Book Proposal Completed!

Girl cheking email

The competition of the Book Proposal is completed! It’s soon to be on it’s way to my agent to tease the traditional publishers.

Was it worth the time and “money?” Yes. I helped with my input with the questions but I never would have had the professionalism as my editor, David Tabasky from New York making it come alive.

I will then work with the agent if any interest arrive to see the manuscript. I was so far off on how a book proposal should have been presented.

I’ll update you soon.


Do You Need Editing

#1 Bestselling Author, Steven Manchester, Editing Services

Professional editing is absolutely necessary toward getting published. The industry standard for a complete copy edit ranges from $3 – $5 per double-spaced page. Steven charges $3; this includes a meticulous line-by-line edit for grammar, spelling, and sentence structure. As a successful author, Steve will also address plotting, character development, scene setting, and dialogue. Steve requires half down and the remainder upon completion of the project. The work can be completed electronically or in hard copy. Turnaround time for most projects is 4 weeks.

Steven Manchester

#1 National Bestselling Author


(c) 617-862-8311

What is a Book Proposal?

The book proposal is anywhere from 15-50 (or so) pages of your manuscript to pitch a nonfiction book to publishers. You have to stress a complete argument for the book idea. You have to get the publisher’s interest in why your book will be good over others.

A proposal should cover:

  • what the book is about,
  • why you’re the perfect person to write this book,
  • who will buy the book, and
  • how you are going to convey the message.

Show the publisher why and what will interest readers about your story.

These are the most important topics to have in the proposal:

The Overview
Target Audience
About the Author
Marketing Plan
Competitive Titles
Chapter Outline
Sample Chapter(s)

Here is a video that will help you. You can pitch an agent or publisher a Book Proposal BEFORE the book is written.