Steps to Writing

Alberta Sequeira


50 ways to promote your book


1. Tweet about it.
2. Make a book trailer.
3. Ask your readers to send in images of them with your book and then pin them on Pinterest. (people love the human connection)
4. Comment on threads in Facebook groups or on other people’s threads to build your reputation as an expert.
5. Write a press release for PRWeb. It’s a great way to get some backlinks to your site and maybe even some press interest!
6. Do a presentation at a local meetup group. Don’t ‘sell’, just give great information, and make sure to have some books to hand in case people ask.
7. Do a kdp free promotion. They still work if you use them correctly.
8. A Goodreads giveaway is one of my favourite ways to promote your book, generate some interest and also to get some reviews. The giveaways only work with print books although there are things you can do with your digital book. And it’s good to know that the reviewers can be a little more harsh than on Amazon (so prepare yourself!), but it’s well worth the effort!.
9. Create a post about your book on your Facebook business page. Pin it to the top.
10. Post some free content or excerpts from your book on You can also sell your book here — worth some extra exposure?
11. Give a talk at a local school (if it’s appropriate content — works well for children’s fiction, history or other educational content).
12. Make a series of how-to videos for YouTube related to your non-fiction book content.
13. Send an email to your list. Give them a reason to buy — like maybe they could send you the receipt and you’ll put on a special webinar or teleseminar?
14. Run a Facebook ad but make sure it’s closely themed around time or an event — maybe you have a Christmas recipe book and just before Christmas you run an ad targeted at foodie groups.
15. Create a discussion on <a href="http://https:///“>https:/// Ask questions, engage users, DON’T make it just a pitch for your book. If you are keyword savvy then use keywords in your post title and content so that it will show up on the search engines and give you ongoing promotional returns.
16. Get more reviews! (more reviews will help your Amazon ranking).
17. Create a URL forward that directs people to your Amazon page. Use this as your “main website” in your book and whenever you’re talking about your books. (for example and forward this to your amazon page).
18. Do as much guest posting as you can and refer to your book in the author box (or use that URL forwarding tip just above this one!).
19. Create a bunch of $0.99 books that are full of quality. Use these as tasters for your other books — people will take a chance for 99c and if they like your content they’ll be back.
20. Get some fun, slightly silly, videos done on fiverr in the hope they might get shared and go viral.
21. Put a link to your book in your email signature (and if you’re a bestselling author, then make sure you say that!).
22. Don’t enable the “Digital Rights Management” option in your kdp dashboard. Yes you might find your book being given away on free sites but more sharing = more people know about you…
23. Start a podcast (or better yet, get on someone else’s podcast).
24. All those great reader images you asked for — get people to post them on Facebook and tag you. It’s a great way of letting their friends know about you.
25. Create an Amazon associates account and add an image of your book and a link back to Amazon on your website (and as well as your royalties you might also get a few extra pennies from the associates programme!).
26. Run a big charity fundraiser so that for every book sold on a certain day or a certain week you give all or part of the profits to a charity of your choice (or better yet, run a fundraiser and then send everyone who donates a free pdf of your book – you won’t make money directly from this but it’s all about promoting you and your book).
27. Run a contest or a giveaway for your book from your website or Facebook page using an app like,, or (there are others — just do a search for Facebook contests or giveaway contests). There are lots of rules and regulations around contests depending on where you live but if you use an app they will help guide you through this. You can do this with print or digital versions of your book and remember just to double check with your distributor or your publisher that what you are doing is OK with them).
28. Get your book translated into one of the widely spoken languages like Spanish or German to increase your sales reach.
29. Put something inside your book that encourages people to sign up for your email list. You then have a list to promote your next book to! If you can’t think of one then just create a list for people who want to get pre-publication copies to help you proof or review your content and to get you early reviews?
30. Contribute advice and ideas to LinkedIn groups and make sure you have a section of your profile that talks about your book (and tells people where to buy it).
31. Write an in-depth blog post on a topic related to or covered in your book, and then reference and link to your book in the post and at the end.
32. Create a series of YouTube videos where the author sits reading small sections of the book. Put the URL in the description below the video. This is a good way of getting taster content out. Or do some readings and have someone video those. Or interview some readers — no shortage of ideas here…
33. Start a Facebook group (or a Goodreads group) for your book or your topic. These are really valuable places to connect, get ideas and even get great content for your next book.
34. Hire people from Fiverr to post information on your free days to the ever-growing list of sites that promote free books. This frees up your time to write more books…
35. Get as many video testimonials as you can post these to your book’s YouTube Channel again with URL links to where people can buy your book. You can also upload these videos to Facebook and to your amazon author central page.
36. If you have a WordPress blog, use the “Ad Rotator” plugin to rotate your book or books on your sidebar. You can use your own image or use the “Click Here to Look Inside” image that Amazon provides.
37. Use discussion forums on your topic, or even places like yahoo answers, to get on front of people who want to know what you know. Make sure you have a link to your book in your signature. Some forums will let you do announcements so you can let the group know when you launch. And of not then use forums as a place to find beta-readers or early reviewers. Ask for volunteers to read your book and give you comments or reviews. Better than asking your friends and family!
38. Run a Facebook event when you are having a free promotional day (or days) on kdp. Or set-up a launch event. Make sure you have enough critical mass to do this otherwise the event can look very empty. This might be a great thing to do for a second or subsequent book when you already have a reader base — or a first book if you have a really strong marketing strategy and some support to get you out there and get you noticed.
39. Add resources and extra goodies at the back of the book. Because this also increases the overall length of your book, the reader will see more than 10% content when they click the “look inside” feature which will help you sell more books because they can see how great your book is.
40. If you have an email list then create an autoresponder sequence filled with stories based on a three-step-sequence… first one is 100% content, second has content, but also let’s people understand the problem your book solves, the third one is a straight up promotion for your book.
41. Do a book signing the traditional way — arrange this with a local book store or a book festival or even an event — maybe you have a food related book that would do well at a food festival? Or a children’s book at a children’s summer activity centre. Or a sport-related book at a sporting event? Think a little outside the box on this about where your potential readers might be and engage them with a free bonus offering like a sticker or a USB stick with some audio content on it… sky’s the limit on this one!
42. Create an event on Goodreads — you can invite people just like you would to a Facebook event. This is a great strategy to link with a virtual book signing, a virtual book tour, or a free promotional event.
43. Do a Squidoo “lens” on a few of the tips from your book. You can also then link your social media but pinning your lens to Pinterest and sharing on Google+ for example.
44. Run a virtual book tour where you have a pre-arranged series of guest posts on book blogs or blogs in your topic area. Post once a day for a number of days — why not be bold and aim for thirty days?! Just like a real book tour you want to build excitement, offer prizes or make the content build day by day so that your readers have a good reason to follow you around and to bring their friends along — which of course grows your following and your readership. Whenever you’re doing a guest post or asking other people to promote you, make sure you’re generous with “what’s in it for them” — a win-win-win (you, your host and your readers) will work better for everyone.
45. Create a ning community or a forum where your readers can connect, share ideas, and talk about your book.
46. Create short presentations and put them on SlideShare.
47. Run a google hangout (using your slides from SlideShare!).
48. And then upload the recording of your hangout to YouTube (google seems to be optmising YouTube search results so that hangouts get extra points in the algorithms).
49. Run an ebook signing — yes a digital signature with some kind of authography app. This is a new and growing field so you might need to run a google search for the best one. Hold virtual events just like you’d hold physical events — on a Google hangout, a webinar, a Facebook event. Have giveaways and prizes to keep people on the line and engaged and to make them want to spread news of your events.
50. Take your book along to craft fairs, vendor fairs, wedding fairs — anywhere that people who are interested in the same topic as you are writing on might hang out. And who knows what wider connections will come from that… maybe someone will contact you to speak, or to consult with them. Go with an open mind and see where it leads.
51. Create a movement around your book. What’s your story — is it your personal story? Maybe you’re battling depression? Or an illness? Or maybe you can be the voice of a group? Help bring together or get attention for people who may get ignored or marginalised in today’s society. Or maybe you want to campaign for something? Healthier food in schools. Better regulation of pesticides. Make the book more than just a book and use all the methods we’ve talked about to get the word out.

Building an Audience

Jeff Goins, Writer
SpSonSsoSredS ·

If you write, you’re a writer, but it takes more than good writing to build a successful audience, let alone blog.

Most people who are writers usually have the blogging process all wrong.
Luckily, building an audience with a blog couldn’t be easier.
I’ve put together a free training where I’ll personally show you how I built an audience from scratch, got published, and became financially free all in 18 months.

I’ll show you a simple, proven process that will help you overcome obscurity and connect the right audience.
✅ How to get noticed in a noisy world and build influence
✅ The 5 most powerful platform personalities
✅A Proven Method for building a thriving audience
No fluff, just actionable advice that any writer wanting to build a successful blog.
Hope to see you there!
(P.S. If you know any writers who deserve to get more readers, feel free to tag them below!)

Alberta Sequeira
It’s my favorite thing: to hear from my readers.

How to Write and Get your Story out!

you have got a mail

Girl cheking email

Becoming Writers

How many of you feel like there is a story inside of you that wants to jump out onto pages? That’s a talent. Don’t hide the desire or ignore what you want to accomplish.

I published three handbooks for those who can’t attend my classes. The first is titled, Bring Your Manuscript to Publication. It is a 3 hour workshops made into a handbook for those writers who can’t afford the time or money to take in workshops. The steps are an easy way to learn. The three handbooks are available at:

All handbooks are $10 and in Kindle. Free through July 2018.

Here is what is covered in Bring Your Manuscript to Publication:
Introduction to Writing/How to develop a Good Story
Taking Breaks/Keeping Receipts
Emails/Writer’s Group
Outlining Your Thoughts
Research/Posting Thoughts, Editing
Outlining Your Story
What is a Hook
How to Open with a Hook
Grammar Problems
Words to Avoid/Your Last Step in Editing
Where to Find Editors/Reference Books
Getting Published
Agent or Publisher
Different Ways to Publish
Becoming Your Own Publisher
E-Books/Query Letter
Sample of Query Letters
Sample of Synopsis
Book Proposal
Book Cover/Title
What Happens after Publishing/Media Kit
Difference Between a Rich and Poor Author/Websites for Authors

My second handbook How to Self-Publish Your Own Book Through CreateSpace is more important now since CreateSpace has stopped all corresponding with authors on the steps to take to get their books into their publication site. Writers are left with paying one of three different companies to help them prepare your manuscript to upload.

My steps will help you understand the language they talk that leaves you confused. It took me four months, with absolute frustration, not knowing one author who used the program. I was completely on my own, even CreateSpace gave me so much help and then held back on important issues. I now have 2 memoirs, 1 Narrative Non-Fiction and the 3 handbooks that I self Published. Why did I go through the stress? I got tired of paying a publisher to print my books and came out with everyone else getting a huge part of my royalties. Here is a handbook to help you take the leap and publish your own book through CreateSpace and come out way ahead. A charge for $6.00 (cost to receive a printed book to evaluate and make corrections before final print), with no hidden costs. Easy steps to follow. The instructions will help you correct mistakes, learn what they mean by embed fonts, hard keys, certain margins; learn the difference between page breaks, section breaks, inserting headers, footer and pages with a lot more.

My last handbook is Writing Memoirs. The hardest to sell, but a great way to share your good or bad experience in life. Leave advise to the world on what saved you or what steps not to take.
Writing memoirs all starts with the desire to share an event in your life. Here are important questions to know: Can you use someone’s name? Can you write by giving yourself another name? This is a handbook taken from my three-hour workshop on teaching memoir writing. Here is what you will learn:

Introduction to Writing Memoirs 
What is a Memoir
Protecting Yourself with a Memoir
If No Permission is Given
Sample of Disclaimer
Posting Thoughts
Using All Your Senses
Point of View
Setting Discipline
Writer’s Groups
Your Thoughts
The Value of an Outline
What is a Hook
How to Open with a Hook
Sample of Hooks
Grammar Problems
Words to Avoid
Your Last Step Editing
Where to Find Editors
Ideas on Memoir Books
Getting Published
Agent or Publisher
Query Letters
How Do I Format a Query Letter
What Makes a Query Letter Successful
How to Write A Query Letter
Sample of Synopsis
Book Proposal
Book Cover/Title
Getting the Cover
Synopsis on the Back Cover
What Happens After Publishing
Media Kit
Difference Between a Rich and Poor Author/Websites for Authors
Website for Authors
Where to Promote

Have a great day!

Alberta Sequeira

Bring Your Manuscript to Publication

Bring Your Manuscript
So you want to write a book. It’s scary not knowing anyone who can help you. I teach workshops for writers and decided to write handbook for those of you who can’t attend or can’t afford them.

I’m going to take a few topics covered in my handbook Bring Your Manuscript to Publication.


Welcome to your world of writing. It all begins with a thought for a great story. The next step is to start writing your first sentence. You don’t need to spend every spare moment at the computer. A half hour a day will bring your story together. Pushing aside your desire to write will never fill your dream of having that special book published.

Publishing your work can happen if you persevere and keep your confidence. Famous writers had to start where you are now. In the beginning, don’t worry about making every sentence flow together or panic because they make no sense. There will be numerous times going back to recheck your grammar, punctuation and spelling. You may find it necessary to reword sentences. Those corrections should be in the last stages.

A computer is a gift and a best friend to a writer. Its function keys allow you to cut, paste, copy, delete or add a page from the internet to your manuscript. Remember, most mistakes can be fixed.

One important fact that I suggest is to SAVE your material with each paragraph or page that you finish. If you take a break, if there’s a storm, SAVE your work on a CD before shutting everything down. You’d be surprised how many hours of work can be lost. If it’s gone, you will learn what frustration is all about when you try to remember what you finished writing; you know, those perfect thoughts!

When done for the day, SAVE your work on a CD. Make it a habit that you write your fresh, new, daily entries at the start of each day in your manuscript in the computer and SAVE the day’s work on the CD. It is easy to get mixed up if you start one day writing on the CD and saving the work in the computer and then the next day starting in the computer and saving on the CD because you will over-riding pages of entries with your finished work. I made this horrible mistake with my first book for months forgetting which location I started my writing last, where it was saved, and it deleted important information that I could not remember. Remember, work on the computer, Save on the CD at the end. Make this a routine practice.

Keep a pencil and a pad of paper in the living room, kitchen and bedroom. Some of the best material seem to come during the wee hours of the night or morning. Have one special location to store your notes. Type them daily into your document. It saves paperwork from piling up or your notes getting lost.

Buy a tape recorder (prices can start around $40) and carry it with you everywhere. How many times have you been out and some fantastic idea for the book hits you? By the time you get home that thought could be gone forever.

Here are all the topics covered in my handbook for $10 or under on Amazon at

Contents Page
Bio of Author 3
Introduction to Writing/How to Develop a Good Story 4
Taking Breaks/Keeping Receipts
Emails/Writer’s Groups
Outlining Your Thoughts
Research/Posting Thoughts, Editing
Outlining Your Story
What is a Hook
How to Open with a Hook
Grammar Problems
Words to Avoid/Your Last Step Editing
Where to Find Editors/ Reference Books
Getting Published
Agent or Publisher
Different Ways to Publish
Becoming Your Own Publisher
E-Books/Query Letters
Sample of Query Letters
Sample of Synopsis
Book Proposal
Book Cover/Title
What Happens after Publishing/Media Kit
Difference Between a Rich and Poor Author/Websites for Authors
Albert’s Contact info and Published Books

Alberta Sequeira



This may sound easy, but the promoting isn’t an easy project. For me, it’s trying to find how to reach the newspapers, journalist, people to email introducing your book where your genre is best to introduce.

Money is such an important factor. It’s easy for professional to say, invest in a marketing company, agents to help, and take up other avenues promising to help. If you don’t have the flow of money to get it going, you’re stuck reaching no one.

Yes, we need a book opening to pull in the reader and have them want to turn one page after another. For some authors, this may be something so normal and comfortable, while others struggle getting the juices flowing into your story.

Maybe some writers or authors enjoy the conferences, meeting other writers, or paying for the help. Search engine is a huge door opening, but again, you need to know how to get your topic and tags up on the internet or you stay hidden.

There aren’t many authors to ask, because many are not famous to say they did it right. Or maybe, I’m too isolated to know them. Again, “Networking” is the key. Get a list of readers on a mailing or email list to keep them updated.

In other words, it could be a hit or miss. You need hard work and some of us have it in us while others fall short. Which one are you?

Alberta Sequeira

Books at”>

Author’s Bio

Are you at the point of being told you need a good bio to get started? I remember way back in 2005, attending a class run by Steven Manchester, author of so many Best Sellers today, say that to me in his class “How to Get Published.

I laughed to myself knowing I hadn’t had my first book out yet to even have a bio. Now, it’s 2018, and I have three memoirs, a Narrative Non-Fiction and in the middle of writing my first women’s fictional becoming a trilogy.

I’m a director, producer and co-host to the NBTV-95 cable TV show out of New Bedford, Massachusetts with three other authors. I teach three different writer’s workshops. I interview others on our show and get interviewed myself on other networks.

I write frequently for The Cape Cod Today blog or articles for newspapers. I give talks privately to court-ordered programs, inmates in jail, halfway homes, or rehabilitation centers. I talk to the public at schools, universities, libraries, churches or any available site.

I became a promoter with all these locations from hearing the difference between a poor author to a rich one. The poor ones enjoy just selling books at festivals or bookstores. A Rich Author wants to do more and get noticed. These are the thing I have accomplished for the past 13 years.

You’d think I’d be real famous by now, including being rich, especially, having the topic of losing my husband and daughter from alcohol and drug abuse. It’s a subject matter that effects so many of us day in and day out.

It goes to show how hard promoting is when I can honestly say, “A handful of people in the area know me.” I’m not famous or had the chance or opportunity to reach someone to help me get ahead. I’m comfortable within my skin to stay the way I am hoping to reach an alcoholic or drug user and save them.

I’m at the point of getting up there in years, still young at heart, and wonder if the work is too hard for me. Age shouldn’t be the factor. We need the drive. Somedays I wake up with so much energy and hope to get myself on the internet to reach all I can with my topic.

If it’s meant to be, I’ll get noticed. If not, I’ll continue on writing and enjoying the time being retired. We all need something.

First, we have to have the thrill to make characters and stories come alive. It has to start with us. I want to make a reader excited to grab my book, get on the couch with a hot coffee cup next to them, with the drive to turn the first page. Isn’t that what it’s all about? Helping a reader get away from the everyday stress.

So, keep your writing going and just enjoy it.

Alberta Sequeira

Website:<a href=";
Purchase Books at

Author’s Experiences

Taken from:

8 Steps To Writing A Sales-Driving Author Bio

1. Less is more.

2. Write in the third person.

3. What are your books about?

4. Humbly signify your authority.

5. Fiction writers can get personal.

6. Remember that the author bio is about your reader.

7. Name dropping is good.

8. Use your bio to build your email list.

Alberta Sequeira

Purchase Alberta’s books at

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