When to start promoting a book!

How do you market and promote a book successfully? You begin before it is even published.
Years ago businessman Harvey Mackay wrote a best-selling book, Dig Your Well Before You’re Thirsty.  It was all about what one needs to do to be successful – in advance of when something is needed. This approach should be taken by soon-to-be-published authors.
There are three important periods to marketing a book:
·          4-6 months prior to publication·         The week of the book launch·         The first three months post-publication
Each of these moments affords you different opportunities. The big lead up to your book’s release allows for you to take key steps to solicit book reviews, schedule events, secure testimonials, and do other timely things. Let’s take a look more closely at the timeline for authors in that pre-publication stage.
All authors should know when their books will be officially released to the public.  It’s the date your publisher gets for your book’s release. If you self-publish, you set the date.  There’s little reason to rush things though you may be eager to get your book out there to the public.
The release date gets posted in a database called Books In Print, where bookstores, Amazon , and libraries go to see when a book is coming out. The release date is also used by the news media, to determine when to review a book and to determine what’s new. Many people try to change or fudge their book’s release date once they stumble upon the significance of the date.
So, getting a date for your book should take a number of factors into consideration, including:
·         Book Reviews – In order to have a shot at getting reviewed by Publishers Weekly, Library Journal,Kirkus ReviewsBooklist, and major magazines or newspapers, a three-to-four-month lead time is needed.  This means you need a printed advance review copy (some will accept a digital copy) ready for mailing about four months prior to your official book release date. If your book is due out September, by May 1 you have a galley ready to go.
·         Testimonials – In order to see a nice blurb or endorsement on the cover of that galley, you’ll need to seek out testimonials at least six months prior to your book’s release, in order to give you enough time to reach out to people, get the blurb, and put it on the book cover or on an inside page of the book.  Of course, whenever you get a good testimonial, even after your publication date, you can still put it on your website, in your press kit, and post it on social media. When you reprint the book, you can update it with the latest and best endorsements.
·         Website – One of the very first things that you should do once you set a publication date for your book is to craft a website.  It’s your business card, your storefront, your home.  Use it to pre-sell your book, brand yourself, and get your message out there.
·         Press Kit – In order to send your book for review or contact any news media, you’ll need to create a press kit. This collateral is like a resume, but with a few more parts: press release about the book, your bio, suggested interview questions, book excerpts, and related facts, stats, or background materials.
·         Speaking Engagements– Whether you plan to speak for free or a fee, you need to pursue these early and often since so many bookstores, libraries, and organizations book events months in advance.  Competition is fierce. Some companies or groups plan 8-12 months out. Stores are usually a few months ahead. Libraries too.
·         Social Media – Love it or hate it, social media is part of the formula for increasing book sales and generating brand awareness for yourself. Get on Twitter, Facebook, Linked In, You Tube, Pinterest, or Instagram. Pick two or three to be really active on – and start creating content that you post regularly.  Seek out new connections and followers daily.
·         Media Coaching – Though you may not get interviewed by the media until several weeks prior to your book’s launch, it’s never too early to get trained on what to say, how to say it, how to look and act, and what to expect from the media.
·         Blogging – Create an editorial calendar for yourself, drafting or outlining, blog posts that you plan to start doing several months prior to the book’s release. Your blog helps to sell you and gives you a reason for others to engage with you.
·         Podcasting – Determine if you will be a podcaster.  If you will, get started before your book is out. You can record but not release your podcasts until a few months before your release date. This way you build up a trove of content to be released steadily while you are busy doing other things.
·         Best-Seller Plan – Everyone wants to be a best-seller.  Sometimes luck, a great book, and timely media coverage will be enough to get you on a list.  Most often, however, an author needs to help orchestrate sales in a timely fashion in order to land on a best-seller list. The best way to accumulate sales for the book’s launch week is to register pre-sales weeks and months before your book is even out. In order to partner with others and sell your book in a way that sales count towards a best-seller list, you’ll need to start a few months prior to the book’s official release.
Remember, you won’t be late to the game if you start playing it before it even begins.

Free 2020 Book Marketing Toolkit for Authors
Try These 10 Ways To Promote Your Bookhttps://bookmarketingbuzzblog.blogspot.com/2020/01/try-these-10-ways-to-promote-your-book.html
10 Rules For Authors Promoting Their Books Well https://bookmarketingbuzzblog.blogspot.com/2019/05/10-rules-for-authors-promoting-books.html
Look For These Book Marketing Lessons All Around Youhttps://bookmarketingbuzzblog.blogspot.com/2020/01/these-book-marketing-lessons-are-all.html

Brian Feinblum’s insightful views, provocative opinions, and interesting ideas expressed in this terrific blog are his alone and not that of his employer or anyone else. You can – and should — follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels much more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog ©2020. Born and raised in Brooklyn, he now resides in Westchester. His writings are often featured in The Writer and IBPA’s Independent.  This was named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. Also named by WinningWriters.com as a “best resource.” He recently hosted a panel on book publicity for Book Expo America.

Do You Need Editing

#1 Bestselling Author, Steven Manchester, Editing Services

Professional editing is absolutely necessary toward getting published. The industry standard for a complete copy edit ranges from $3 – $5 per double-spaced page. Steven charges $3; this includes a meticulous line-by-line edit for grammar, spelling, and sentence structure. As a successful author, Steve will also address plotting, character development, scene setting, and dialogue. Steve requires half down and the remainder upon completion of the project. The work can be completed electronically or in hard copy. Turnaround time for most projects is 4 weeks.

Steven Manchester

#1 National Bestselling Author


(c) 617-862-8311

Book Signing by Steven Manchester



Steve invited you to Local author series – Steven Manchester
Let Steve know if you can make it.

Steve Manchester

Local author, Steven Manchester, will be in the Great Ponds Gallery at the Lakeville Public Library for a book talk and signing of his most recent novel, Bread Bags & Bullies: Surviving the 80s.
http://www.stevenmanchester.comThursday, February 6, 2020 at 6:30 PM
Lakeville Public Library
4 Precinct St, Lakeville, MA 02347

Need a Speaker?


”The Effect of Alcoholism on the Whole Family

* The devastating toll of alcoholism on the family
* The self-destruction of the addict
* For those looking for strength from their own alcoholic-driven problems
* The enabling
* Blackouts/physical and emotional abuse
* Denial
* Protecting the children
* Breakdowns
* Feelings of hopelessness
* Communication in the marriage
* Professional help
* Separation or divorce
* Ignoring the signs of teenage drinking
* Hidden emotional problems with the children
* Taking time to listen and communicate with your teen
* Giving complete support
* Being involved in their counseling, doctor’s appointments and recovery program

“My Spiritual Changes Within”

* Focus on relationships with our loved ones
* Strengthening your belief in your faith
* Tours to Medjugorje/spiritual renewals
* Alberta’s spiritual experience in Medjugorje
* The secrets Our Lady is giving the visionaries
* Description of the apparitions
* The importance of Confession
* Miracles all around us
* Awareness of God in our lives
* Alberta encourages us to examine our life
* Recognize the value of thankfulness
* Saying goodbye to our loved ones
* Renew the joy in life

”Where am I Heading?”

(School Program)
* The introduction to alcohol and drugs
* Signs of alcohol abuse
* Following the crowd
* Binge drinking
* Hereditary or a disease
* Habit, action, location, and friends
* Facing your family and school problems
* Recovery programs
* Breaking from the drinking and drug friends
* Getting on with life
* The reality of Cirrhosis of the Liver

**Alberta is willing to talk on any topic you may want for your event. She would love to discuss what would be the best fit. Please feel free to send questions to alberta.sequeira@gmail.com

Visit her website at http://www.albertasequeira.wordpress.com
References from the Bristol Correction Office at Faunce Corner Road in North Dartmouth, MA:
1. Rui M. Lima, MA, MSW, LICSW, Director of Substance Abuse & Social Servies Programs & Treatment: Telephone: 508-995-6400 ext. 2821
2. Matthew Robitaille, Director of Classification and Programs;​ Telephone: 508-995-6400 ext. 2504

Alberta Sequeira

Email: alberta.sequeira@gmail.com

other writer’s site: wwww.authorswithoutborders.wordpress.com

A list for 2020

  • This new list doesn’t have to be long.  As with anything, you need to start with that first sentence.
  • Do you need to contact agents, publisher or a writing coach
  • Do you need to find an editor to polish your manuscript
  • Contact people who can help with a good opening hook for your story
  • Do you need to find someone who does sharp book covers
  • Find a writer’s group
  • Where do you want to give talks
  • List bookstores, schools, newspaper editors, cable tv hosts, radio stations

Author’s Experiences

Taken from: https://authority.pub/how-to-write-author-bio/

For someone who had no desire to write, my table has no space. Since this picture, I have more published and enjoyed writing them all.
Alberta Sequeira

Purchase Alberta’s books at www.amazon.com/author/albertasequeira

<a href=”mailto:alberta.sequeira@gmail.com

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