How to contact retail stores

How to contact them
Wal-Mart. Send your proposal to Book Buyer, Wal-Mart Stores Inc, 702 SW Eighth St., Bentonville, Arkansas 72716; Phone: (501) 273-4000, Fax: (501) 273-1917. Publishers are encouraged to contact local stores with regional titles. If you want to complete the process online, go to (

Target Corporation. Category buyers at Target are more “book friendly” than most discounters due to a corporate commitment to reading and learning. The mailing address is 777 Nicollet Mall, Minneapolis, Minnesota 55402; Phone: (612) 304-6073 The Partners Online web site

Costco Wholesale Corporation. Costco carries books in its stores and on its website. The major categories are bestsellers, non-fiction, juvenile, mystery & crime, health & fitness, reference, self-improvement, relationships, ​and cookbooks. Contact the Book Buyer, 999 Lake Drive, Issaquah, WA 98027
BJ’s Wholesale Club. Submit your books and aggressive promotional plan to the Book Buyer at P.O. Box 9601, Natick, MA 01760; its website is

Best Buy Co. has over 500 stores and buys books primarily from Levy Home Entertainment. The products sold through Best Buy stores attract more of a male than female audience. Corporate Headquarters is located at 7601 Penn Avenue South, Richfield MN 55423; Tel: 612-291-1000;
© Alberta Sequeira


Alberta Sequeira

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10 opening lines in books

From Writers Digest

1. The Promise by Robert Crais
The Promise

2. Everyone Brave Is Forgiven by Chris Cleave
Everyone's Brave

3. Along the Infinite Sea by Beatriz Williams
Along the

4. The English Spy by Daniel Silva
The English

5. The Rumor by Elin Hilderbrand

6. Leaving Time by Jodi Picoult

7. The Underground Railroad by Colson Whitehead

8. Before the Fall by Noah Hawley

9. Dark Matter by Blake Crouch
I Love

10. Eligible by Curtis Sittenfeld

Synopsis on the back cover

The summary on the back of a book is called a “synopsis.” It sums up the plot of a written work, providing a brief description of the main events of the storyline. … Writers use the term “blurb” to describe the text on the back of the book.

Blurb – distinct from the ‘back book cover blurb’ is this 1-2 line endorsement of a book by a celebrity or another author that sits on the book’s front cover. … These are often placed on the back cover of a book along with the back book blurb. They act like testimonials from​ the text inside the book. The back blurb is a sales pitch to the reader. It’s often called the back or rear dust-jacket of a book.
Alberta Sequeira

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A Hook to the Book!



Think of your opening scene as the one that makes something happen that triggers the chain of events in your story. Your first sentence and page start​ the ball rolling. The best books grab the reader, agent, and publisher from the very first sentence and never let’s go of their interest.

Begin your writing by showing, not telling, a character with a problem doing something shocking. On page one, your main central figure should be acting in a way that both portrays him/her and sets the plot in motion. Your main objection is to entice the reader into buying the book. A poetic description of a sunrise will not work. It’s boring because no character is involved. Novels are about people, not lovely scenery!

Authors need readers to be intrigued from the very beginning. Now the reader needs to find answers to the hook and discover what changes the character will have to make to bring an outcome to solve the problem. Something has happened or is about to happen to cause a dramatic consequence in the life of the character. The author’s goal is to arouse curiosity in the reader so that the person who picks up your book in a store and scans the first page simply must know what this character is going to do and why.

Remember, your first reader may be an editor or publisher who you are trying to hook, and if the first page does not grab them, your book may be tossed in the junk pile. You may have lost a publishing contract, even if you think your story gets better as it goes. There is too much competition out there. You need to get their attention right away. So, make that first page your Wow page. Use emotion to tug at your reader’s heartstrings. Use action in the ​show, not tell, to sell your book. Introduce a character that leaps off the first page. Put questions in the mind of the reader and make them want to turn the pages to discover what will happen next. A hook can be the first sentence with a question.

Alberta Sequeira

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3 Sticky Ways to Hold Reader Attention

Written by SONIA SIMONE | July 8, 2008 |

If you can’t keep the reader’s attention, nothing else matters. And the online world demands your best techniques to hold reader interest because tempting distractions are always just a click away. All writers and marketers have their favorite tricks to glue reader attention to their content, so here are three of mine.

1. Pair your copy with an arresting image

Some images create a strong emotional reaction in your reader, which creates a much more receptive mindset for your persuasive copy.

My Copyblogger post on personal elements in blogging was accompanied by an image that created plenty of interest before readers ever got to the words.

My post on my own blog about how to be an authority and a nice guy used an image that created a very different feel (I hope), but it also primed the reader for a particular emotional connection to the post.

Strong images are strong because they inspire strong emotion. Whether that emotion is lust, tenderness, awe, sympathy, or just plain curiosity, a powerful image alters your reader’s consciousness for just a few moments. That split second of emotional transformation allows your message to sink in much more deeply.

2. Use questions to capture and keep reader attention

Smart copywriters use questions to get the reader’s train of thought moving in the right direction. Ask questions that uncover pain points or explore insecurity.

Ask questions that enlarge your readers’ dreams, questions that get them to paint a mental picture of the fantastic rewards your product can bring.

We, humans, are the most curious animal on the planet, and questions are irresistible to us. When we hear a question, we want to answer it. Keep your readers’ interest up by setting their curious minds in motion with questions about how they can solve their problems with your solutions.

3. Get nitty gritty

Abstraction is boring. Ever read a psychology textbook in college? The theoretical discussions and clinical descriptions made for an excellent sleeping aid. But the case studies–real-life stories of crazy people and how being crazy affected their lives–woke you right up again.

Content with lots of specific details will hold reader attention much better than content that waffles on about general concepts. Vague, abstract generalities are hard to relate to. But when you get down to nitty-gritty specifics–exactly what goes into a technique, or the scary details about how you were almost homeless before you discovered this new business strategy–your reader wakes up again.

Use details and narrative to show the reader what really happened. Get nitty-gritty with your reader and she’ll reward you with her sustained attention. And that attention can be profitably turned into sales.

What are your favorite attention-holding techniques?

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