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Alberta Sequeira’s Books
Welcome To Author Alberta Sequeira’s Book Page. Alberta Invites You To Explore Her Page, Download The PDF, And Support Her Through Book Sales. Thank You For Your Support.Author Alberta SequeiraDownload
Someone Stop This Merry-Go-Round: An Alcoholic Family in Crisis by Alberta H. Sequeira
Someone Stop This Merry-Go-Round is a heartfelt memoir of a woman’s life living with and losing a husband to alcoholism. Slowly their happy life as a secure family with their two daughters started to fall into tiny pieces.
Family members ride on the merry-go-round of hardships and struggles only to watch their loved one die from this demon. Readers who are living in the same dark hole, will relate to the constant confusion, broken promises, and abusive behavior with no winners. Hopefully, they will come to learn that alcoholism is not a weakness, it’s an illness. We are far from being alone with this battle.
This story describes the heartache caused by alcoholism on the whole family. It’s a painful journey filled with honesty, hurt, confusion and the fear of losing someone from alcohol abuse. It reveals the sadness and despair alcoholism places on those who love an alcoholic and the consequences that follow.
Paperback: 384 Pages
Publisher: CreateSpace Independent Publishing Platform; 2nd edition (July 8, 2015)
Global Library: Self-Help (Alcoholism Recovery)
Global Library: Self-Help (Sexual Abuse)
Please, God, Not Two: This Killer Called Alcoholism by Alberta H. Sequeira
Please, God, Not Two is the sequel to Someone Stop This Merry-Go-Round. It follows the silent suffering after a woman married loses her husband, Richard Lopes of North Dighton, Massachusetts, in 1985 at forty-five years of age from his alcohol abuse.
She had ignored the same familiar signs with her daughter, Lori Cahill. It wasn’t until the last two years of her life that family became aware of her addiction and becoming bulimic.
After three rehab stays, Lori loses her battle on November 22, 2006 at thirty-nine. She had been put to rest alongside her father at the St. Patrick Cemetery in Somerset, MA.
Readers living in the same confused life with enabling, fear, physical abuse and denial, will relate to this true story. This is a worldwide problem that has been killing millions of people leaving broken-hearted families behind.
The author’s talks given publicly and behind closed doors to the alcoholics and drug addicts are in this memoir without holding back the reality of this disease with no one coming out a winner.
From The Inside Flap Introduction: Please, God, Not Two: This Killer Called Alcoholism is the sequel to Someone Stop This Merry-Go-Round: An Alcoholic Family in Crisis. The first memoir goes behind closed doors into my private life and personal hardships of living with an alcoholic husband. I wanted the readers to share in the reality of our fears and frustration in trying to deal with his drinking. The birth of our two daughters, Debbie and Lori, were followed by confusion, broken promises, abuse, our divorce, and his death.
This sequel is the continuation of our lives after my husband, Richie, died and our subsequent realization that our daughter, Lori, had been taking the same path as her father with alcohol abuse. The family wasn’t aware that she had become addicted to alcohol until her last two years of fighting this disease.
Our families wanted to unite and hopefully reach not only the drug and alcohol abusers, but also the parents, children, siblings, and friends who are trying to understand the disease of substance abuse.
We are far from being alone in this fight, but we know that family members need to come together to learn how to help the abusers overcome their addiction by showing support and love. It’s so important for the abusers to know that it’s not them we hate, but the disease itself. That alone, will help a great deal in their recovery.
When we lose a loved one, our lives are overwhelmed by all the questions: if I had done something different, could I have, should I have, and what might have been if I had. If there was a possibility of my going back and making changes, would they have saved Richie and Lori? I’ll never know, but some changes in my actions might have helped me live with less guilt about how I handled certain circumstances.
I’m not a professional counselor or trained speaker; my writing and talks come from the heart of a wife and mother who has lost two people I loved to alcoholism.
Please, God, Not Two is based on my years of loving and raising Lori, only to lose her to alcoholism. Slowly, our happy lives as a secure family started to fall to pieces at different stages. It was completely incomprehensible to me that I ignored the signs of Lori’s serious drinking problems after seeing her father die from this uncontrollable demon.
I wanted to talk about the powerful and emotional feelings of my physical and mental pain, being blind to the signs of Lori’s drinking, even after being knowledgeable about the illness when trying to cope with Richie’s addiction. This book was written for families who are living in this same dark hole and who need to come out of hiding and seek help without fear or embarrassment
We can’t force our loved ones to get help. All our begging, crying, and pleading won’t always work. They have to want it themselves; we can only try to support them.
Writing this book has made me see that there were missed opportunities that could have turned Lori’s life around and helped her to let go of the demons that kept her from being able to move toward recovery. I’m ashamed to say that there were many.
If our family’s experience can help others recognize the warning signs of alcohol abuse and save one abuser, then this story will have been worth telling. Every family member and close friend of the alcoholic suffers along with them. As sick as we become from this disease ourselves, we have to keep focused on the possibility of losing the abuser. Because of the high percentage rate of deaths from alcoholism, we need to keep fighting for our loved ones, no matter how hard the task, to help them take the steps to recovery.
There’s no reason to remain silent about this illness. There are many diseases that kill, and this is one of them. Families need to open up about substance abuse and seek counseling. This fight can’t be fought alone; the dependency is too powerful. Once the disorder seizes a person, the demon holds them with more strength than we can imagine. Alcoholism is something abusers have to fight the rest of their lives; there is no cure. We should try to help them attain the desire to go into rehabilitation and recovery, and more importantly, with our love and support, the willpower to stay sober. We are far from being alone in this battle; it’s a worldwide problem. –This text refers to an alternate kindle edition.
Paperback: 404 Pages
Publisher: CreateSpace Independent Publishing Platform; 2nd edition (August 4, 2015)
Global Library: Self-Help (Alcoholism Recovery)
Global Library: Self-Help (Sexual Abuse)
Message From Alberta H. Sequeira: Hello everyone.I wrote two serious books on Alcohol and drug Abuse. My reason was from losing a husband and grown daughter to theirs. I wanted to show how I had no knowledge of their habits and wanted to share what I should have done better.
With Someone Stop This Merry-Go-Round you will learn:
1. How enabling only brings the substance abuser deeper into their addiction.
2. How fights only make a distance between you both. Listening is more loving and takes down the walls.
3. The silent treatment only pushes the problem in the background.
4. Don’t make threats you can’t keep.
5. allowing the action to go on too long, starts the blackout.
6. How to leave safely without putting your life in danger
Book Two: Please, God, Not Two
1. When your child starts hanging out with new friends
2. Skipping school
3. Not realizing this I can be a family disease
4. Getting them help before the age of 18 years old or they will be able to refuse help
5. Stop keeping the blinders on thinking it’s a FAZE.
6. Don’t believe in “They have to reach rock bottom: Richie and Lori’s was their death
7. Get them help even if they hate you. At least they will be alive
Both books show my actions and what I should have done. The sequel Please, God, Not Two, contains my talks behind closed doors to the substance abusers.
I have the conclusion, a Narrative Nonfiction, to both books The Mindset of an Alcoholic and Addict: 34 Americans and Canadians Share Their Struggle with Alcohol and Drugs, looking for a publisher. Hopefully, they will believe in this book as writing and stories that will help many: doctors, counselors, family members, the substance abuser, and the public to understand what we all need to do to get the addict into recovery.
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Author’s Page At Book Marketing Global Network:
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|Did You Send 25 Book Marketing Emails Today?Posted: 19 Jul 2021 05:48 AM PDT |
When I was a teen in the 1980s there was a book out, Europe On $5 A Day. It showed how one could tour Europe on a small budget. Even back then, five bucks was on the low side, but it was intended to show people they could do a huge, fun trip on the cheap. Well, in that same vein, I am here to tell you that one can execute a successful book marketing campaign on 25 emails a day. Yes, you read that right.
Now, 25 may seem like a lot or little, depending on your perspective. At six days a week, 50 weeks a year, that is 7,500 emails. But it only averages out to about one an hour. That’s nothing, right?
The key to a successful email book marketing campaign is:
*Having a relevant, targeted, accurate list of emails — do your research
*Crafting a strong but brief message with a worthwhile offer
*Not sending attachments or looking spammy*Using services like Mail Chimp for bulk e-mailings*Using a short, eye-catching subject line*Avoiding the purchase of unvetted or non-targeted email lists
So, who will you send emails to? You will need to research those of whom you feel represent your ideal reader. Actually, you hope to target people who serve many potential readers. Bulk sales is the name of the game. Email influencers, organizations, companies, schools, churches, government agencies, and non-profits.
25 is not a magical number. In fact, it is completely made up. But it is a starting point — a minimal goal that should and can be met — and even wildly exceeded. Book marketing is a numbers game — the more you do, the better your chance of success — provided you implement quality controls for your efforts. Don’t let these doom you: *Failure. Just because you were declined, doesn’t everyone will turn you down.
*No response. No one likes crickets, but that silence is the sound of clapping. Yes, soon you will hear the roar of victory.
*Quitter mindset. Hey, there is simply no upside to toss in the towel when things are slow and dull. You can only win it if you are in it.
*Tired and lazy. Get some sleep, take some vitamins, and wake up from your stupor. You can rest when you are dead. *Injured/sick. Take a Tylenol and email away. It you can hold a cellphone, you can send emails. *Busy at work, chores, family demands. No excuses. Carve out 30-60 minutes daily to do the thing you need to do to push your writing career.
*Crisis comes up. Shit happens, but your daily life is not in crisis control. Allow for hiccups and then get back to work. Don’t use other drama as an excuse to fail here.
Run out of people to contact. Impossible. Do more research. Expand your idea if who to target.
*Tech issues. Sure, a computer can die once or wifi can crap out, but generally, the dog did not eat your homework. Most emails that you craft should use varying versions of your core message. For instance, you may have a version for bookstores to seek speaking appearances, to media outlets to be interviewed, to bloggers to guest post, to a certain type of group for bulk sales, etc. Sure, you look to customize and personalize where possible, but most of your emails are based on prepared chunks of text that are about you and your book. What really takes up time is researching emails. Often you need to find websites of a category target. Let’s say you wrote a book about addiction. You may want to contact recovery groups such as AA. You would search for their chapters. Click on each site. Find the right contact. Send the email. Repeat and rinse. Sending 25 emails a day could be done in just a few minutes or a few hours, depending on your skill set, marketing savvy, and the types if people you seek out. But one way or another, you can do it today. And tomorrow. And the next day. Any kind of decent offer to a targeted list will yield results — and your number of successes rises with increased outreach. Europe on $5 a day? You can get that much in coffee daily, but not much else. 25 emails a day is a great deal. Need Book PR Help?Brian Feinblum, the founder of this award-winning blog, can be reached at email@example.com He is available to help authors promote their story, sell their book, and grow their brand. He has 30 years of experience in helping thousands of authors in all genres. Catch Up With These Posts Do Authors Need To Deliver Better Than Most Businesses?https://bookmarketingbuzzblog.blogspot.com/2021/07/authors-must-deliver-better-than-most.html Why Are Authors Seen, But Not Heard?https://bookmarketingbuzzblog.blogspot.com/2021/07/why-are-authors-seen-but-not-heard.html What Is The Worst Book Marketing Advice You Were Given – Ever?https://bookmarketingbuzzblog.blogspot.com/2021/07/what-is-worst-book-marketing-advice-you.html Why Great Writing Doesn’t Get You A Book Deal, But Great Marketing Doeshttps://bookmarketingbuzzblog.blogspot.com/2021/06/why-great-writing-doesnt-get-you-book.html 15 Good Tips For Authors Who Speak To Sell Bookshttps://bookmarketingbuzzblog.blogspot.com/2021/06/15-good-tips-for-authors-who-speak-to.html Should Authors Use A Newsletter To Sell Books?https://bookmarketingbuzzblog.blogspot.com/2021/06/should-authors-use-newsletter-to-sell.html Great Book Marketing Podcast Interview With Savvy Book PR Pro Brian Feinblumhttps://bookmarketingbuzzblog.blogspot.com/2021/04/great-book-marketing-podcast-interview.html About Brian FeinblumBrian Feinblum should be followed on Twitter @theprexpert. This is copyrighted by BookMarketingBuzzBlog ©2021. Born and raised in Brooklyn, he now resides in Westchester with his wife, two kids, and Ferris, a black lab rescue dog. His writings are often featured in The Writer and IBPA’s The Independent. This was named one of the best book marketing blogs by BookBaby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs and recognized by Feedspot in 2018 as one of the top book marketing blogs. It was also named by WinningWriters.com as a “best resource.” He recently hosted a panel on book publicity for Book Expo America.
For more information, please consult: linkedin.com/in/brianfeinblum.
Erica Verrillo has written seven books and published five. She doesn’t know why anyone with an ounce of self-preservation would ever want to publish. But, if you insist on selling your soul to the devil, learn how to do it right: marketing, literary agents, book promotion, editing, pitching your book, how to get reviews, and … most important of all … everything she did wrong. She’s a member of PEN, and in the interest of protecting democracy, she did not vote for Trump.
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6 Established Literary Agents Looking for Clients
Here are six established agents looking for clients. Each has years of experience and an impressive track record. Note: Always check the agency website before submitting. Agents can switch agencies or close their lists.
If you have any doubts about your query letter, go to Query Shark. Literary agent Janet Reid has provided invaluable critiques of query letters, which are instructive even to seasoned old hands.
Note: For a complete list of agents seeking clients see: Agents Seeking Clients.
Allison Hunter of Janklow & Nesbit Associates
Allison Hunter began her publishing career in 2005 working for the Los Angeles-based literary publicity firm Kim-from-L.A, and was an agent at InkWell Management and the Stuart Krichevsky Literary Agency before joining Janklow & Nesbit. Allison’s clients include bestselling novelists, memoirists, journalists and various experts in their field. She was also thrilled to work with InkWell client Lena Dunham on her bestselling memoir NOT THAT KIND OF GIRL.
What she is looking for: Allison is actively acquiring literary and commercial fiction, especially women’s fiction, as well as memoir, narrative nonfiction, cultural studies and pop culture. She is always looking for funny female writers, great love stories, campus novels, family epics, and for non-fiction projects that speak to the current cultural climate.
How to submit: For fiction submissions, send an informative cover letter, a brief synopsis and the first ten pages. If you are sending an email submission, please include the sample pages in the body of the email below your query. For non-fiction submissions, send an informative cover letter and a full outline to firstname.lastname@example.org.
Courtney Miller-Callihan of Handspun Literary Agency
Courtney Miller-Callihan founded Handspun Literary Agency in 2016, after more than ten years with Sanford J. Greenburger Associates. She is a hands-on editorial agent whose eclectic list includes historical fiction, women’s fiction, romance, mysteries, YA novels, humor, and practical nonfiction.
A graduate of the University of California, Santa Cruz (B.A., Literature), and Johns Hopkins University (M.A., English), she lives in San Diego with her family, and travels frequently for meetings and conferences.
What she is looking for: For adult fiction, Courtney represents only mainstream fiction (including historical fiction and women’s fiction), romance (all subgenres except inspirational), and mystery novels.
For nonfiction, Courtney represents work targeting all age groups (children and adults). Though she will consider nonfiction on any topic, work that deals primarily with issues of religion or spirituality is unlikely to be a good fit.
She is not currently accepting new middle-grade, early reader, or picture book submissions.
Please note that the agency does NOT represent original screenplays.
Submission guidelines: Queries should be sent to email@example.com.
For fiction: please send a query letter, short synopsis (5 pages or less), and the first three chapters or 50 pages of the novel, whichever is more. For nonfiction: please send a query letter and proposal.
David Forrer of Inkwell Management
David Forrer began his career in publishing in 1997 after receiving a Masters in Creative Writing (fiction) from Boston University. He has been an agent with InkWell Management since it was created in 2004.
What he is looking for: His areas of interest and representation range from literary, commercial, historical and crime fiction to suspense/thriller, humorous non-fiction and popular history.
How to submit: Queries should be emailed to:
submissions [at] inkwellmanagement [dot] com
In the body of your email, please include a query letter and a short writing sample (1-2 chapters). Emails with large attachments will be discarded.
Chris Bucci of Aevitas
About Chris: Chris began his career at the University of Toronto Press as an acquisitions editor in the social sciences. He joined HarperCollins Canada in 2003 as a non-fiction editor and then moved to McClelland & Stewart. In 2008 he joined The McDermid Agency as a literary agent and later bought the agency, along with Martha Webb. In 2017 they merged with the Cooke Agency to form CookeMcDermid where Chris was Proprietor and Literary Agent before coming to Aevitas in 2020.
What he is seeking: Literary fiction, mysteries, thrillers, historical fiction, commercial literary fiction and narrative nonfiction. For nonfiction, he seeks popular science, sports, popular culture, politics, essays, and history.
Chris does not represent picture books, poetry, erotica, or inspirational fiction.
How to submit: See his submission form HERE.
About Lisa: Lisa Gallagher joined DeFiore & Company Literary Management Inc., as a literary agent in 2014, after working at Sanford J. Greenburger Associates for five years. She has more than twenty years of publishing experience and insight from both sides of the Atlantic, and now as an agent, being a champion of authors and their work continues to be her passion. Formerly SVP & Publisher, William Morrow (an imprint of HarperCollins), Gallagher published many New York Times bestselling novelists including Tom Franklin, Neil Gaiman, Joe Hill, Christopher Moore, Sena Jeter Naslund, Dennis Lehane, Laura Lippman, Susan Elizabeth Phillips, James Rollins, Marisa de los Santos and Neal Stephenson, as well as non-fiction blockbusters like Marley & Me and Freakonomics. Prior to joining William Morrow in 2000, Gallagher was Associate Publisher at Bloomsbury USA, following a move to New York from Bloomsbury’s London office in 1998. Gallagher was educated at St. Catharine’s College, Cambridge, UK.
What she is looking for: She is actively seeking new clients both in fiction and non-fiction, who are great storytellers, delivering both narrative urgency and dramatic tension, combined with multi-faceted characters and a transporting sense of place.
How to submit: “Please submit your manuscript or proposal to firstname.lastname@example.org as a word document: double spaced, 12pt, Times New Roman. I will do my best to read and respond to you within six weeks of receiving your submission. Unfortunately, due to the volume of submissions received, I am unable to respond to every one personally, so if you haven’t heard from me at all by then, it means that I am unable to offer you representation. It is acceptable to make multiple submissions to different agencies – just let me know – and if you get an offer of representation from another agent before hearing back from me, I would be grateful if you could let me know by sending an email with the subject line “Offer received”. Thank you very much.”
Annette Crossland of A for Authors, Ltd. (U.K.)
About Annette: In a career spanning more than 30 years, Annette has worked in high-profile positions in some of the UK and USA’s most successful publishing companies. She has worked with some of the top bestselling authors in the world, touring overseas with Elizabeth George, Dennis Lehane and Frances Fyfield, amongst others.
What she is looking for: “We are always on the lookout for exciting new work and we welcome submissions across all relevant genres by email.”
How to submit: With your submission, please include your name, address, phone number, title of the material. All material should be emailed as Microsoft Word attachments. Downloadable material, e-books, or links to any such items are unacceptable. For fiction please send a synopsis and three sample chapters (50 pages or fewer) and for non-fiction send a letter outlining your intentions. No radio/theatre/TV scripts, poetry, SF/Horror genres, or short stories. Response time 12 weeks.FacebookTwitterPinterestShare
More posts about agents looking for clients
- 6 Agents Seeking Mysteries and Thrillers NOW
- 6 New Agents Seeking Children’s Books, Adult SF/F, Magical Realism, YA, Women’s Fiction, Romance, Nonfiction and more
- 3 UK Agents Seeking Literary Fiction, Nonfiction, Kidlit, Commercial Fiction
- 4 UK Agents Seeking Crime Fiction, Nonfiction, SFF, Literary Fiction, Memoir and more
- 5 UK Literary Agents Seeking Fiction, Rom-coms, YA, Thriller/Suspense, Nonfiction, SF/F and more
Important To Read: Benefits Of Membership Book Marketing Global Network
- We Create An Author’s Page For You. We Do All The Work.
- Many Of Our Authors Use Their ‘Author’s Page’ Here At BMGN For Marketing and Promotional Purposes, Instead Of Wasting Money On Expensive Websites. Let Us Build Your Readership.
- Your Author’s Page Will Be Active Year-Round and We Work To Build A Readership For Your Page.
- Follow Your Visitor Count On The Top Left-Hand Side Of Your Author’s Page.
- Your Book(s) Will Be Listed In Our Global Library.
- Your Children’s and YA Books Will Be Listed In Grandma’s Book Club.
- Your Author’s Page Will Be Mirrored On Our New ‘Book Talk With BMGN’ Blog.
- Please Tell Us If You Have Audio Books, Publish In Multiple Languages and Have A ‘You Tube’ Book Video to Share.
- We Offer Professional Editorial Book Reviews For Both Published and Unpublished Manuscripts.
- FREE: Service Page For All Our Authors Who Offer Services To Benefit Other Authors.
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We Ask That You Activity Promote Your Book(s), Your Author’s Page Link At Book Marketing Global Network and Participate In Our Promotional Campaigns.
We Ask That You Purchase At Least One Promotional Campaign Per Year.
- It Keeps Your Author’s Page High Up In The Search Engines.
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- It Keep Us Communicating. We Want To Work With You To Build Readership.
Our Book Review Program Is Separate. Please Visit Website To Get More Information:
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New Program: Friends Reaching Friends:
Here are a few suggestions for you to consider when approaching an agent. Remember to use these as hints…do not follow them slavishly as if a literary agent is going to spend their time critiquing your cover letter.
By the way, we make a distinction between a cover letter and a query letter. A cover letter is what goes on top of a longer proposal and sample chapters. The query letter is a stand-alone letter that goes by itself to the editor/agent without a proposal or sample chapters. We happen to prefer the cover letter along with the rest of the package. Why? Because a query only shows that you can write a letter. A proposal begins the process of showing that you know how to write a book.
Address the letter to a specific person. If sending something to The Steve Laube Agency, simply address the appropriate agent. Every proposal will cross the desk of the designated agent eventually.
Don’t waste your time or ours. Do your homework! If you are submitting to an agent, visit their web site and follow their guidelines!!! We cannot emphasize this enough! Make certain to spell the person’s name right. (We’ve had people spell Steve Laube’s name as “Laub” “Labe” “Lobby” “Looby” etc.)
If you use a market guide book or some online database listing of agents or editors, make sure you have the most current information because addresses do change (go to the web site). Our main office changed its mailing address in February of 2007…and we still discover that material is being sent to the old address. You would be astounded by the number of calls or inquiries we receive from writers who have not done their research.
Whatever you do, do not say your book is the next Purpose Driven Life, Eat Pray Love, Left Behind, or The Shack, or that it will sell better than The Da Vinci Code, Twilight, Harry Potter, or The Chronicles of Narnia. That shows an ignorance of the market that is best left alone.
In addition, please do not claim “God gave me this book so you must represent or publish it.” We are firm believers in the inspiration that comes from a faith-filled life, but making it part of your pitch is a big mistake. Read this blog post for a larger discussion on this point.
The 4-part Cover letter:
1) A simple introductory sentence is sufficient. Basically you are saying “Hi. Thank you for the opportunity…”
2) Use a “sound bite” statement. A “sound bite” statement is the essence of your novel or non-fiction book idea in 40 words or less.
The fiction sound bite could include:
a. The heroic character
b. The central issue of the story
c. The heroic goal
d. The worthy adversary
f. The ending
g. A grabber
h. Or a twist
The non-fiction sound bite should include the main focus or topic.
One suggestion is to describe the Problem, Solution, and Application.
If someone were to ask about your book you would answer, “My book is about (write in your sound bite.)”
3) Tell why your book is distinctive-who will read it. (Targeted age group….adult, teen, youth) – point out what’s fresh, new, different.
One suggestion would be, for your intended genre, read a number of recent books in the same genre as your own to familiarize yourself with market.
4) Give pertinent manuscript details: a) mention whether or not book is completed (if it is not, then give an estimate as to when it will be finished) b) word length of the complete manuscript, even if it is an estimate (approximate – round off the number) c) pertinent biographical info d) tell the agent if it is a simultaneous submission e) let the agent know they can discard the proposal if rejected.
Click here to review a sample non-fiction cover letter from one of our clients who approached us via an email inquiry.
Keep letter to one page!!
Please don’t use narrow margins or tiny print to fit it all on one sheet. That is silly. We once received a cover letter written with an 8 point font and 1/4 inch margins. It was virtually unreadable.
About Steve Laube
|Seven Secrets for Successfully Selling Books|
by Brian Jud
Bowker | Tue Feb 23, 2021
My recent article (Why It Can Take Months To Sell Books To Non-Retail Buyers) described how the trek to special-sales success can be long, arduous and frustrating – but profitable. Through it all, a strong and determined attitude can serve as your GPS on your path to success. There are several basic axioms in book marketing in general — and special sales in particular — that may have a negative impact on your attitude. If you can know in advance that these are going to occur, the negative impact on your attitude may be reduced.
Rejection is a way of life. Be forewarned that you will be rejected far more times than you will be accepted, and this may wear away at your attitude. But do not take rejection personally. That is easy to say, but it can be done if you accept rejection as a challenge to learn, improve your strategy and tactics and thereby increase the likelihood that you will close the sale next time.
People make decisions on their schedules, not on yours. One of the problems with setting a sales objective is that it is based on your forecasts and your presumptions of what people will buy and when they will buy it. However, your potential customers do not know this. They only know what they want and when they want it. Their needs and deadlines may not coincide with yours. Your prospects may have promotions planned for next year and your book will fit nicely with them. But they will not buy until next year regardless of your goal.
The order is rarely as much as you had hoped. Again, buyers purchase what they need, not what you forecast. And since many buy on a non-returnable basis, they will not commit to a large quantity until it has proven successful.
Think of your attitude as you would the spokes of a wheel on an old Conestoga wagon. All the spokes must be in place if the wheel is to function properly for the length of the trip. If one or more of them is broken, the wheel could be crushed under the pressure of the wagon. Similarly, you have seven “spokes” to maintain for an effective book-marketing attitude. They enable you to remain competent, professional, enthusiastic and successful throughout your journey to sell your books in special markets. These seven Cs are:
1) Courage. It takes a little bravery to break free from your habits of selling only to bookstores. Leaving your comfort zone is never easy, yet it must be done. In special-sales marketing, it also takes courage to…
• seek assistance in your quest. You do not have to go through all this alone. For example, if you need sales help, hire a consultant or join an APSS Mastermind Group and benefit form OPM – Other People’s Minds.
• accept responsibility for your circumstances. Blaming unresponsive prospects for lost sales will not solve your problem. Discover what went wrong and then correct it.
• go on the offense. At times you may feel as if you have lost control and that the potential customers “hold all the cards.” If you relinquish control of your actions, you will end up selling only to bookstores and libraries rather than soliciting new markets and opportunities.
One way to go on the offensive is to be assertive during negotiations. A sales call is analogous to a sporting event: you can only score when you have possession of the ball. If the interviewer controls the ball for the entire game, you may not get to make your presentation. If you simply “attend” a negotiation without actively participating, you will not score many points.
• try different approaches. It takes valor to attempt something untried, and this is exactly what you must do to shake up your thinking and be creative in the action you take.
2) Commitment is the knowledge that “If it’s to be it’s up to me,” as Brian Tracy implores. Commitment is also the ability to devote your entire focus on the attainment of your objective. It is the discipline to continue trying in the face of adversity and rejection. Commitment is the understanding that you are not perfect, and therefore you must continue evaluating your results and trying different tactics, using trial-and-error and learning from your mistakes.
3) Competition, or the spirit of vying with others for a prize, may be more successful if you direct your competition toward yourself instead of others. Competition does not have to be against others for you to win.
Compete with yourself to contact one more person per day this week than you did last week. Look for ways to make your selling skills better than they were yesterday but not as good as they will be tomorrow. Seek one more idea to solve a problem. Attempt to improve yourself in some way, every day. Improve on your actions and skills and you are more likely to become successful more quickly.
From a different perspective, some authors feel that their content is unique and they have no competition. That is untrue in retail marketing where you are competing against other books for shelf space and share of wallet. It is also untrue among corporate buyers when you compete against coffee mugs, umbrellas, golf shirts and many other promotional items.
4) Confidence is the ability to entrust yourself with your future. Self-confidence will bolster your courage to perform all the tasks you may be reluctant to do. It will enable you to make cold-calls in person or to pick up that “200-pound telephone” and make more sales calls.
5) Concentration. The most points scored in a football game are made in the last two minutes before the end of each half. The players are concentrating on getting the points on the board before time runs out. They are not thinking about what happens if they lose, but on scoring the points necessary to win. Play the special-sales game as if you are always in the last two minutes of the second half. Concentrate on the rewards of success, not the consequences of failure.
Progress in special sales has less to do with speed than it does with direction. Concentration serves as the compass with the arrow pointed directly and unfailingly at your goal.
6) Creativity can help you make a molehill out of a mountain. The dictionary defines creativity, “to cause to exist; bring into being; originate.” If you are to be successful in special-sales marketing, you must cause opportunities to happen. There will be cases in which your prospective customers have never used books as a premium or sold books in their stores. Your creativity will serve you well by demonstrating to them how they could use books in new ways. Sell your romance novel to limousine services, or your book on leadership to coaches in high school or college sports. Find new ways to make sales happen.
7) Control. Some people define control as a restraining act, the need to hold back or curb something. But it is really a dynamic process, as one controls a horse with the reins. It is the ability to recognize an opportunity that comes to you on the spur of the moment, evaluate and pursue it even though it was not part of your original plan. Control requires adjustments to compensate for predictable and unforeseen circumstances as you move toward your objective. With control, you can apply your creativity professionally. It directs your commitment so you can pursue your goals. It helps you use your confidence for productive means. A controlled grip on your anxiety will give you the courage to continue with your efforts even after you have been rejected most of the time. And it ensures that you maintain your competitive edge.
Think of controlling your book-marketing activities as you would driving and maintaining your car. You turn it on, put it in gear, direct it toward your destination, determine the speed with which you move ahead, make corrections in your course, schedule it for regular maintenance and add fuel periodically.
Work with the ideas presented here to control your attitude, then increase your sales and profitability in special-sales markets. Use what is good for you and your titles. Keep an open mind, look for new opportunities and make it happen. It is all up to you.
Brian Jud is the author of How to Make Real Money Selling Books, the Executive Director of the Association of Publishers for Special Sales (APSS – www.bookapss.org), and the administrator of Book Selling University (www.booksellinguniversity.com) Contact Brian at email@example.com or www.premiumbookcompany.com.
Marketing & Publicity
Mitch Jackson, Esq.
Mitch Jackson, Esq.
Did you know that your audience will forget 90% of what you say within 60 minutes after giving a speech?
10 Ways to Start Your Next Speech, Presentation, Blog Post, Live Video, and Social Audio
Did you know that your audience will forget 90% of what you say within 60 minutes after giving a speech?
The fact of the matter is that one hundred years ago, the average attention span was 20 minutes. Today, some experts say it’s as short as nine seconds, the same attention span of a goldfish.
Now I’m not sure if our attention spans have decreased to that of a Carassius auratusor (the common goldfish) or if it’s more of a factor that we’re exposed to substantially more information and interruptions than ever before. Either way, I think we can all agree that a lot is going on in all of our lives, so it’s essential to immediately capture our audience’s attention if we want to have our message heard and avoid them from clicking away.
So how do we do this? How can we immediately grab attention?
The key is to IMMEDIATELY grab your audience’s attention. Don’t wait around for people to join your live broadcast. Don’t spend time going through your impressive resume or talking about the weather or traffic. If you do this, you’ll be boring your audience. Nobody cares.
Instead, start with an attention-grabbing 60-120 seconds and then roll the conversation over to your topic or interview.
So how do you do this? What’s your next step?
Let’s say you’re giving a presentation titled “The Power of Persuasion and Communication.” Depending on your unique skillset and audience, you may want to start things off with one of the following ten approaches. Include metaphors because they’re easy for my audience members to remember and recall in conversations later that day, week, or year. This approach has worked well for me for more than 30 years, and it’ll work well for you too.
So when it comes to the topic of persuasion and communication, you might start with:
1: A Quote- “The single biggest problem in communication is the illusion that it has taken place.” -George Bernard Shaw. Combine this quote with a short story highlighting how easy it is for misunderstandings and miscommunications to take place. Add a memorable metaphor.
2: A Statistic- “The next time you deliver a speech, keep in mind that 90% of what you say will be forgotten within 60 minutes after you finish.” I used this statistic at the beginning of my email. Did it capture your attention?
3: A Question- “Do you know what the biggest communication challenge is in today’s noisy and busy world? It’s probably not what you think!”
4: A Current Breaking News Item- “Becoming an effective communicator got me on the evening news last night to discuss the Olympic Games in Japan. Would you like to know the communication steps I took to get noticed and invited to offer my commentary?
5: A Short Story That Relates Directly To Your Topic- “I watched opposing counsel give his closing argument last Wednesday morning. He stumbled through the whole thing. It was a mess. Using three simple steps I’ll be sharing with you today, when counsel was finished, I stood up, walked over to the jury, and gave a closing argument that resulted in a multi-million dollar verdict. Want to know what these three steps are?”
6: A Sincere Thank You- “Rotary International is truly one of the top community service organizations in the world. I want to thank Bob Smith for including me in this extraordinary event to share several of my favorite communication tips with you.”
7: Have Your Audience Write Something Down- “There are five steps that exceptional communicators use to share their message. I’ll be sharing them with you today. Grab a pen and paper because you’ll want to write these down.”
8: Humor- “The mind is a wonderful thing. It starts working the minute you are born and never stops until you get up to speak in public.” Quick tip- only start with a joke if you’re good at telling jokes.
9: Make a Prediction- “By the time I’m done with my presentation and share these seven tips, I predict that you will increase your ability to persuade others by 25% to 50%.”
10: A Poem, Rhyme, or Metaphor- “Communication is the key to moving forward in life, but my hands are shaking as I hold the key while turning it to try and start the ignition. How many of you feel this way when you stand to deliver a speech or presentation?” (or for the trial lawyers in the room, when you stand to give your opening statement?)
Do you have a favorite approach you use to start your presentations? If so, please hit “reply” and share it with me. I’m writing a follow-up blog post in a few months, and I’d enjoy sharing your tips.
Three Great Books:
The Tall Lady With the Iceberg: The Power of Metaphor to Sell, Persuade & Explain Anything to Anyone (Expanded edition of Metaphorically Selling) by Anne Miller https://amzn.to/3ixs4ZL
Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath https://amzn.to/3wT1Je6
Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds by Carmine Gallo https://amzn.to/3rpoN2N
Between now and next week, enjoy the journey and never stop making each day your masterpiece!
Mitch Jackson, Esq.
Streaming.Lawyer (my audio and video blog)
LegalMinds.Lawyer (my mastermind)
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