Promote Your Book Before Publishing

atthew Fox via 

Hi Bookfoxers,

Let me tell you about an email, an email that I get about once a month. It’s from a writer seeking help with marketing their book. 

Subject Line: HELP! 

I published my book 6 months ago and it has only sold 7 copies, all of them to people I know (it would have been 8 copies, but Aunt Janice is a stingy old maid). 

Can you help me get the #2 spot on the New York Times Bestseller list? (#1 is setting my sights too high, I know).

I’m willing to do anything to sell this book, other than selling my kidneys or apologizing to my mother.

Love and kisses, Writer In Need


There is nothing I can do for this author. There is nothing anyone can do for this author.

That’s because most writers write their book thinking that all the sales and marketing will happen afterwards, after you publish it. I know, I know — this makes sense, right? You’ve got to do things in order?

But this is ass-backwards thinking, and will seriously sabotage all your attempts to sell your book.

Now I bet you think I’m going to start talking about a platform. This is what all the publishers crow about, isn’t it? The only proper way to market your book is to get 10,000 followers before you write the book, and then after you publish, those 10,000 people will buy it.


What truly matters is what’s INSIDE the book. The best way to market your book is to — wait for it — 

Write a book that’s marketable.

That sounds ridiculous, so let me explain.

When you’re coming up with the concept for your book, you need to figure out whether there is a market for it (and this applies to fiction and nonfiction equally). 

  • Figure out whether there is a demographic that would like to read it. A religious demographic, an ethnic demographic, an age demographic, a hobby demographic (people who like fly fishing or Pez collecting!).
  • Come up with a one-sentence pitch that can grab the attention of your target market.
  • Develop an idea or a narrative that runs counter to conventional thinking, one which is surprising and unusual.

And if you can’t come up with a group of people that are easy to target, a group of readers who would want to read your book, that’s a fantastic sign that you shouldn’t write the book.

Because your book won’t sell.

If there are no sharp angles, no of-the-moment topics, nothing that sounds interesting or attention grabbing, or if the title is squishy and soft and unmemorable, the best book marketing team in the world won’t be able to rescue your book.

So save yourself the time, and only write books that will find an audience. 

That’s how you do book marketing.

Interested in learning more? Check out my course on how to market your book:

Your First Bestseller” 

Feel free to disagree,

John Matthew Fox


How are we all doing with being housebound? I sure wish I was back in Orlando, Florida enjoying the sun as I did a few years ago. We can’t travel so those thoughts are gone. Looking at this picture, I can still feel the warmth of the sun on me, sight-seeing daily, swimming, and mixing in with people with laughter and fun. How did our world ever come to the Coronavirus?

I miss being with family. We learned Zoom to have multiple conferences with family members. It’s nice to see our four newborn great-grandchildren growing and waiting for the next in June. Imagine–great-grandchildren and I haven’t aged–mentally!

Will our life ever become normal again? What will normal be when we stick our heads out into the public world without masks? I’m not sure if I will feel safe for a long time.

I finished my two-book series; The Rusty Years; The Remembrance of Being Young and The Rusty Years: Secrets Revealed. The first book is with an agent at the A.M. Heath Agency in London since February. Not sure if they are in the process of working. No answer from an email. A tough situation for authors now.

I’m reading, which I never had time; completed one 1,000 piece puzzle and have another 1,000 piece about 90% completed. I’ve framed them and waiting to see what I’ll do with them. Hate to spend weeks with them and then throw them in a box.

Grocery shopping is scary. It’s like seeing a mad world around us. Never in my lifetime, would I think we’d being wearing masks to go into public. I wonder how others go out unprotected and it doesn’t bother them. This isn’t a virus that just gets you sick, it kills. I’m a heart patient and diabetic so it’s something I have to fear. I was sick for seven weeks and still have shortness of breath. I go tomorrow for an ECHO test to make sure I have no hidden health problems. I tested negative for the Coronavirus but was tested six weeks after the onset. Because of that, I’m not confident of the results.

My outlook is trusting in God. I’ve always prayed and it helps me spiritually. I miss Mass and watch it on television. I think we’d be in a better world if we all took an hour a day to pray.

My heart goes out to the families that lost loved ones. I can’t image. I pray every night for all of us.

Let me know if you are doing something exciting to keep busy. I’d love to hear what helps you.

Alberta Sequeira

Getting Excited!

Girl cheking email

May 15th, I’m scheduled to work with my editor, David Tabatsky of New York, to work on my Book Prosposal to get it in tight-shape to present to my agent, Nancy Rosenfeld from AAA Books Unlimited in IL.

In July, Nancy will help me tighten my manuscript for What is and isn’t Working for the Alcoholic and Addict to present to a traditional publisher. It was a hard and painful decision to take the book off the market to rename it, give it a new cover, and a new ISBN number. I’m hoping to get a publisher to get the book on the shelves of bookstores and into educational locations to help substance abusers and their families.

I would like to keep you all updated with the steps from an author experiencing for the first time working with both a professional editor well-known and an agent. All my books were self-published except A Spiritual Renewal which was published by Riverhaven Books and is also off the market. I’m hoping to get a Christian publisher and renamed the book.

I’ve been writing and publishing since 2006 and finally hook an agent. Someone who believed in my book to have it republish which is a hard task to accomplish. Maybe my steps will help you in the future.

If you have any questions, contact me at

Thank you!


Do You Need Editing

#1 Bestselling Author, Steven Manchester, Editing Services

Professional editing is absolutely necessary toward getting published. The industry standard for a complete copy edit ranges from $3 – $5 per double-spaced page. Steven charges $3; this includes a meticulous line-by-line edit for grammar, spelling, and sentence structure. As a successful author, Steve will also address plotting, character development, scene setting, and dialogue. Steve requires half down and the remainder upon completion of the project. The work can be completed electronically or in hard copy. Turnaround time for most projects is 4 weeks.

Steven Manchester

#1 National Bestselling Author

(c) 617-862-8311

Podcasting or Youtube

Most people find this confusing with Podcasting. Or, should I say, “I do.” Joyce Keller Walsh, one of our co-founders to Authors Without Borders (, or, decided to go on this path. No headache.

She goes once a month to Chart Productions in Braintree, Massachusetts and tapes two productions at one time (1/2 hour each). Joyce pays them to do all the audio taping, editing, and production. The program also goes Internationally. Contact Chart Productions in Massachusetts and ask for Jordan Rich, (781) 356-1500. He would give you all the pricing and how they run their radio shows.

All Joyce does is goes home and decides what she wants to talk about and writes it down. She reads it with the editor there listening to her and marks where he hears it needs corrections with cutting.

When it’s done, she goes home. It’s all left behind her without returning to do all the work the recorder does. My kind of doing Podcasting. All you need is MONEY!

Need a Speaker?


”The Effect of Alcoholism on the Whole Family

* The devastating toll of alcoholism on the family
* The self-destruction of the addict
* For those looking for strength from their own alcoholic-driven problems
* The enabling
* Blackouts/physical and emotional abuse
* Denial
* Protecting the children
* Breakdowns
* Feelings of hopelessness
* Communication in the marriage
* Professional help
* Separation or divorce
* Ignoring the signs of teenage drinking
* Hidden emotional problems with the children
* Taking time to listen and communicate with your teen
* Giving complete support
* Being involved in their counseling, doctor’s appointments and recovery program

“My Spiritual Changes Within”

* Focus on relationships with our loved ones
* Strengthening your belief in your faith
* Tours to Medjugorje/spiritual renewals
* Alberta’s spiritual experience in Medjugorje
* The secrets Our Lady is giving the visionaries
* Description of the apparitions
* The importance of Confession
* Miracles all around us
* Awareness of God in our lives
* Alberta encourages us to examine our life
* Recognize the value of thankfulness
* Saying goodbye to our loved ones
* Renew the joy in life

”Where am I Heading?”

(School Program)
* The introduction to alcohol and drugs
* Signs of alcohol abuse
* Following the crowd
* Binge drinking
* Hereditary or a disease
* Habit, action, location, and friends
* Facing your family and school problems
* Recovery programs
* Breaking from the drinking and drug friends
* Getting on with life
* The reality of Cirrhosis of the Liver

**Alberta is willing to talk on any topic you may want for your event. She would love to discuss what would be the best fit. Please feel free to send questions to

Visit her website at
References from the Bristol Correction Office at Faunce Corner Road in North Dartmouth, MA:
1. Rui M. Lima, MA, MSW, LICSW, Director of Substance Abuse & Social Servies Programs & Treatment: Telephone: 508-995-6400 ext. 2821
2. Matthew Robitaille, Director of Classification and Programs;​ Telephone: 508-995-6400 ext. 2504

Alberta Sequeira


other writer’s site:

A list for 2020

  • This new list doesn’t have to be long.  As with anything, you need to start with that first sentence.
  • Do you need to contact agents, publisher or a writing coach
  • Do you need to find an editor to polish your manuscript
  • Contact people who can help with a good opening hook for your story
  • Do you need to find someone who does sharp book covers
  • Find a writer’s group
  • Where do you want to give talks
  • List bookstores, schools, newspaper editors, cable tv hosts, radio stations for interviews

Author’s Experiences

Taken from:

For someone who had no desire to write, my table has no space. Since this picture, I have more published and enjoyed writing them all.
Alberta Sequeira

Purchase Alberta’s books at

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